Website Growth Strategy
It is quite common that when we are proposed with a website design & development project, the project begins with an idea of a modest site map and page structure. As the project evolves and as we and the client get more and more inside the project (vs. assessing it from the outside) the need for the site growth becomes apparent. If this happens already within few months, one can understand that an active company needs a website that is developed on a dynamic framework and based on solid planning and strategy to ensure site growth in the coming months (and years).
Website’s content development and growth is also important in order to maintain higher postions in search engine rankings. Since the launch of Google’s new search indexing engine algorithms Google Caffeine and Google Panda, Google has made it clear that it appreciates fresh new relevant text content.
Specifically, Web architecture design — in the context of site growth — outlines spesific development requirements for content mangement:
Examples of Web Architecture Design in the context of content growth by Interaria:
The Heart Center of North Texas: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client is able to generate new Procedures pages, and organize their navigation order on the side and drop down menu bars.
Mozart’s Coffee Roasters: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client is able to upload unlimited number of product images, and organize their order of appeatrance. All images are automatically re-sized to fit the planned scale for the images.
Nahka-Sakke Boxing: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client is able to index and upload new products to the website’s product catalog.
NextIO: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client can generate new sub pages to all areas of their website.
SpawGlass: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client can update Upcoming Events section, and set an expiration date to each event, of which time it will be automtically removed from the display.
Revitalize Laser & Aesthetics: By desiging a wide screen layout (not defined by a set pixel width), visual icons can placed horizontally to symbolize different skin conditions and treatments. The horizontal Web identity design for the website does not limit the site growth but in fact encourages the page growh by turning the interface for navigation into a more interactive and engaging experience.
Mozart’s Coffee Roasters: Integrated Blog. An effecient way to grow content on a website and promote news. Built in content sharing and commenting interfaces make use of blog very much recommended.
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