Design & Technology Blog   

Interaria Alphabets

Application

Interaria develops custom software applications for web and mobile. We specialize in custom PHP/MySQL application development for web and mobile.

Brand

Brand is more than just a visual design. Brand is a narrative, a story, a message, an invitation. We position brands and create identity messaging for cross-platform communication on the web and mobile. It is important that brand messaging is consistent in all communication points, and that the brand design elements foster optimal usability.

C++

A general purpose programming language for professional applications. When C++ is needed, our development team is ready.

Development

Interaria believes in agile project development, ability to comprehend complex business models and organize them in a make-sense manner, willingness to embrace the organic process of new ideas and the ability to shift the direction for development when needed.

Experience

We’ve been in business since 2004. Our experience let’s us today take on larger projects, approach them with calmness, and deliver results steadily with excitement of course.

Finland

Midnight sun, snowy Christmas, functional approach to design. We like going to Finland.

Goal

We believe in staying on the path: “Obstacles are those frightful things you see when you take your eyes off your goal”.

- Henry Ford

HTML

XHTML, HTML5. Web development is our bread.

iOS

We develop iOS wrappers for mobile sites or we can develop a custom iOS app according to one’s business model.

Java

One of many programming languages we know and can apply to our projects.

Kauas

Finnish for far away.

Look

“Anything becomes interesting if you look at it long enough”.

- Gustave Flaubert

Mobile. MySQL.

Yes, we can combine these and make MYSQL database driven mobile web apps.

New

“A person with a new idea is a crank until the idea succeeds”.

- Mark Twain

Open Source

Recent media discussions have pointed and made it obvious that large systems should be preferably developed on an open source platform where the entire community of web developers contribute to the code development and debugging.

PHP

Our field of expertise: an open source web and database programming language. Scripts that talk with the database and make actions take place.

Quality

We don’t settle any project until all parties involved are pleased with the results. For active sites, our development team is ready to continue developing quality deliverables according to future site update and upgrade needs. We implement rigorous technical testing and a systematic user testing to all our deliverables.

Responsive design

Adapting the site’s layout for optimal viewing experience on mobile devices.

Software engineering

Applying professional software engineering to mobile and web app development fosters quality control, data scalability, effective problem solving and debugging.

Teamwork

Complex application rich websites and mobile sites require dedication and teamwork. Ultimately, our products are an outcome of close teamwork between all Interaria team members. We operate an organic teamwork approach where each team member can step in whenever needed, not just according to each member’s designated work cycle. Our designer doesn’t just hand design files to our programmers but oversees that the files will be coded according to set standards, and when needed, designs and codes will be revised until a balance has been reached between the form and function.

Unique

Unique is what differentiates. Our job as designers and developers is to highlight this uniqueness and make it the obvious choice.

Value

Our mission is to deliver quality services, develop quality products that ultimately add real value to our clients.

XHTML, XML

Familiar code languages from our ten years in business.

Yellow

We understand and respect personal preferences. “I’ve always eaten egg whites because when I was little, I didn’t like the color yellow, so my mom would trick me into eating eggs by taking out the yolk”.

- Eva Longoria

Z-layout

Creating an effect layout with call-to-action at the end of the z. Another option: the F-layout.

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Welcoming 2014

The lack of updates in this blog throughout the 2013 confirms: we’ve been incredibly busy. While we continue designing and developing corporate database driven websites – and remaining loyal to our old clients – we’ve been shifting our focus towards web and mobile application development with emphasis on PHP/MySQL, jQuery, HTML5 and other mobile application frameworks.

Most part of the year 2013, we have worked exclusively for a client in Dallas developing web and mobile applications with social networking and content publishing features. Due to the ongoing nature of the work, we cannot reference this work on our site but would be pleased to walk through some of the features should your company be interested in considering us for custom web and mobile application development work.

In November 2013 we signed up a full time software engineer to our team, Pyry Kuusi, who works from Helsinki, Finland as an exclusive team member of Interaria. As many of you know, we are a family based company with James Shields in web development and project management, his Finnish wife Meri Kuusi-Shields in user experience design and brand positioning, and now Meri’s brother and James’ brother-in-law Pyry in a full time position for software & web application development.

Over the years, we have realized that our clients care about one-on-one agile approach to project development which means ability to comprehend complex business models and organize them in a make-sense manner, willingness to embrace the organic process of new ideas and the ability to shift the direction for development when needed. For us, working with a small core team has meant this: ability to be flexible and less bureaucratic, all while holding a higher quality control with each deliverable.

The year 2014 will mark our 10 years in business, all with the same team. We are quite excited about the web and mobile application development for multi-platform media where users have more power to customize their content and interaction experiences and choose their device for user interaction. The concept of ‘interactivity’ will carry more meanings and make us more demands as we continue our years.

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Mobile Site Optimization


Often, a client may already have a desktop site which they are now looking to optimize for mobile device surfing. To begin the process, we need to define the scale for the mobile site: Will the mobile site provide the same or similar content as offered on the web? Or will the mobile site offer just a summarized content with links to the desktop site for more information?

While smaller scale mobile sites may be faster to develop, there is now a clear sift towards approaching mobile users with a similar respect and seriousness as the desktop users. This means that the mobile platform offers similar scale of the content as the desktop versions, with proper content development and optimizations for mobile viewing.

Today, mobile sites are no longer secondary optional versions of the desktop site but independently relevant and important media catering the growing user base that visits web and uses apps with their smartphones.

When developing properly optimized mobile sites several decisions has to be made regarding messaging, content and codes:

Creating a Redirect Strategy

Many visitors access websites through Google Search. If the link Google places in its search results leads to a url of a desktop version of the site, it is important that the page owner has a strategy in place with regards to how to handle a visitor on a smartphone. A good practice is to redirect the visitor to a relevant page on the mobile site rather than to take the visitor to a mobile site’s landing page. Furthermore, dynamically created pages and content should also be formatted for mobile viewing. The larger the desktop site is, the more work it takes to create an effective redirection strategy. Consider delivering all relevant content on a mobile site making sure that all links stay within the mobile site.

Unifying Content Management Systems

Especially when developing a large scale site it can be cumbersome to manage two versions of the site, the desktop site version and the mobile site version. Content updates such as adding text or images would take a double amount work in case these sites would utilize two separate, disconnected content management systems or no content management systems at all. A content that streams from one centralized content management system saves time and minimizes errors. An experienced content management system developer can create a custom CMS solution with specified features for a desktop site and specified features for a mobile site, while maintaining most of the content under one umbrella.

Providing Mobile Optimized Media Content

Flash videos, games and animations don’t play on Apple’s iOS devices and require a strategy how this type of content will be handled on mobile devices. Rather than displaying a message of not viewable content for the user’s device, it is better to offer alternative content making sure the mobile site doesn’t appear broken or come across as a secondary version.

Considering a Responsive Design

Instead of building a separate mobile web site, a client may consider a combination site designed and coded responsibly according to responsive design principles. Mobile applications developed with HTML5 utilizing responsive user interface design focus on adjusting the presentation of web media content for mobile device use. A strong well planned out CSS rules and coding is the key for successfully implementing the responsive design method. According to set CSS rules, the display of the applications’s content layout and components may be programmed to auto-reformat for display mobile differently than on tablet or desktop. An example of responsive web design would be for a layout that displays four columns of content in a ‘landscape’ view on tablet devises, but when in ‘portrait’ view, would auto-shift to show only two columns of content instead of 4. Further, then when the same content is viewed on a mobile devices, the content would shift to slim down further to show only one column of content. Responsive UI Design is not a mobile web application framework but rather a method for allowing well planned and coded HTML5 content to display differently on desktop, table and mobile.

Bottom Line: A properly optimized mobile site takes a user to a correct relevant page when accessing site through a search engine result link, indexes well on search engines, displays content in a mobile friendly manner, and has a fluent flow for interactivity.

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Custom Web Application Development for Dupree Dance

Dupree Dance conducts high caliber dance conventions and competitions in cities throughout the United States.

Interaria is excited to announce the launch of an extensive web application driven website for Dupree Dance, www.dupreedance.com, that features an online registration and check-out process for dance studios and dancers attending Dupree Dance’s dance conventions. Prior the new website, Dupree Dance had relied on paper based registration process that due to extensive data collection and variables required a lot of management and processing time. The new database driven online registration system, designed and developed by the Interaria web development team, provides a system for the Dupree Dance administrators to keep track of all data and run custom reports – ultimately making processing times faster.

The site features several custom web applications such as studio profile account creation, dance routines listings, loyalty program discount calculations, special teacher offers processing, total fees processing, and My Account functionalities.

The website’s database and web applications were coded with PHP/MySQL by Interaria’s web developers. The step-by-step registration process utilizes AJAX technology. The site’s identity and graphics were custom designed by the Interaria team. For more information about our web design and web application development services, please call 214-909-3900.

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