This image by Twitter summarizes the various mobile device platforms and draws vividly that the smartphone and tablet environment is something each company should take seriously when considering how they want to best serve the growing number of mobile device users. Twitter has developed native apps for each relevant smartphone and tablet in the US market taking a strong argument for native app development. Another or an additional route is to optimize web media to display optimally in mobile devices without requirements (or encouragement) to download iOS or Google Android apps. For instance, Facebook considers its website to display optimally on an iPad and has not (so far) developed a native app. Many newspapers and online magazines on the other hand are fully engaging in iPad app based online magazine production but still figuring out how to handle raising advertising money and subscriptions on this new platform.
How to position in the growing mobile market of smartphones and tablets? There are currently many options for a company to choose from, and here is just the surface:
- Develop website only, optimized for mobile devices but not displayed in any mobile specific ways.
- Develop website + iPhone version prompted upon visiting a site via iPhone (not app).
- Develop website + iPhone app.
- Develop website + iPhone version prompted upon visiting a site via iPhone (not app) + iPhone app.
- Develop website + iPhone app + iPad app.
- Develop website + iPhone version prompted upon visiting a site via iPhone (not app) + iPhone app + iPad app.
- Develop website + iPhone app + Android mobile app.
- Develop website + iPhone app + iPad app + Android mobile app.
This list would continue with any other alternative scenario by combining variables above. Dallas iOS app developer Interaria will be reviewing specific examples of mobile media within this framework during this week.
A growing number of consumers are accessing the Internet and visiting websites via iPhones and iPads. Cooper Murphy Copywriters conducted a poll in the UK and found out that iPad was the preferred device for surfing the Web for 38% of iPad owners (http://cmcopywriters.co.uk/ipad-consumer-usage-study). This poll was published in August 2010 and since the launch of iPhone 4 and iPad 2 one can witness the increasing use of mobile devices for surfing the Internet. Needless to say, today effective Web media needs to be optimized for many mobile devices including the iPhone and iPad platforms. Continue reading in Dallas: iOS Mobile App Development For iPhones & iPads
First, before going further, what is a walled garden, exactly? Wiki states that “a walled garden refers to a carrier’s or service provider’s control over applications, content, and media on platforms (such as mobile devices) and restriction of convenient access to non-approved applications or content.” Continue reading Empowered Online Shoppers In A Modern Walled Garden?
By far, the dominant advertising platform on the web is Google’s AdWords. Up until very recently, Google’s AdWords was fine with serving ads to mobile devices that linked to pages with Flash content. In a recent change in policy, Google’s AdWords seems to now block serving pay-per-click ads to mobile devices (iPad/iPhone/Android) if the advertised website being linked to in the ad has any Flash running on it. This includes websites running javascript coded “Flash-checkers”. Google’s AdWords now requires that at least on your site’s initial landing/home page where you may have used a Javascript based Flash checker, you’ll now need to instead add specialized web code for checking what type of device has arrived to your home page, and then auto-route a visitor to appropriate mobile friendly Flash free content.
The situation is definitely not completely clear yet because Google hasn’t made any official statements on the matter. Since Goolge’s own Android mobile platform supports Flash this new policy is interesting, and appears to cater the growing market of iPhone and iPad users.
Dallas Web design & development company Interaria follows the developments of AdWord policy closely. Interaria specializes in coding websites that are “Google-friendly”.
• More Information about Interaria /
Request a Website Design & Development Quote
Please call 214-909-3900
