Scott Weiss regards that Facebook’s new Graph Search takes Facebook into the search business with baby steps. How worried should Google be? Weiss thinks search field is a big enough business to include multiple companies.
Interaria recommends all of our clients to sign up for Google Analytics (provided by Google free-of-charge) as it gives a complete view to your website’s visitor data.
Google Analytics provides information about who is visiting your website, what search terms they were using to arrive at your website, when they visited your site, where they are from, and how they got there.
Utilizing Google Analytics is crucial in creating an effective website marketing and SEO strategy. For instance, Google Analytics may reveal pages on your website that have a low traffic rate and that are not performing that well or pages on your website that make visitors bounce away from your site. These clues may be an indicator of many factors such as a cumbersome navigation structure, poor overall content, unexpected content, dated design, or slow page loading time. Analyzing pages together with Interaria may help in the efforts of creating new user engagement ideas and strategy for the site, establishing valid needs for new web code and web architecture, developing more quality content or adding more user interaction to the site.
Installing Google analytics takes only a few steps. In most cases, our clients prefer that we install the service for them, but you can also do it yourself if you have the interest. The first step is to create an account with Google Web Analytics. The next step is to enter the domain name for the site and Google will generate some HTML code to be placed on each page of your website. In about 24 hours the website’s user data will start showing up in the Google Analytics account where data is formatted in tables and in graphics.
Does your website utilize Google Analytics? Are you actively visiting the reports created by Google Analytics? Does your company have a plan for the next step of action based on the results? Contact Interaria at 214-909-3900 in case your company would like to get more insight on Google Analytics and utilizing Google Analytics as a base for a new Web strategy.
Interaria is a modern SEO company that takes a 360 degree approach to SEO with a results driven systematic methodology. We continuously monitor changes in the SEO landscape.
Interaria provides SEO services in monthly cycles, thoroughly mapping, documenting and reporting the progress made toward the goals set for the SEO project. Because search engine ranking results can shift around during the optimization time, our SEO team recommends that the project in total should take at least 30 days, and ideally for the optimal results SEO cycles should be an ongoing process as long as the client wants to maintain and compete for good search engine ranking results.
We work to measurably improve the client’s absolute SERP and relative SERP measured against the client’s most significant competition. Our methods include metatag analysis & strategy, keyword analysis & strategy, testing website’s codes against best standards, optimizing web pages for faster loading times, following the website’s PageRank, extensive link building and directory submissions, new content publishing, and increasing the client’s social media activity. We document and report results, systematically marking the improvements in each area. Setting up the client’s Google Analytics account aids us to run detailed site traffic reports.
We not only improves a client’s SERP but also places a strong emphasis on decreasing a website’s bounce rate by implementing an engagement strategy that increases conversion rates. Call 214-909-3900 to schedule a free Dallas SEO consultation.