Google+ is now open for businesses. Just like in Facebook, you need to first create a personal page before being able to create a business page. Interaria’s new Google+ page is at: https://plus.google.com/114982616658864582275. So far it appears that Google+ does not offer business name based URLs. If you have any questions about how to get your company listed in Google+, don’t hesitate to contact us.
Learning as much as possible about brand’s social media audience gives a competitive edge in identifying consumer behavior and hence improving both product development and target marketing. The larger the company, the more systematic the monitoring needs to be in order to gather all relevant data into “actionable intelligence” . Software tools provide help in monitoring and analyzing social media audience and trending topics and opinions. One of the most advanced software tools available is Crimson Hexagon’s Harvard developed data mining “listening” software algorithms. More accessible social media monitoring tools, also recommended for a small and mid-size business use, are currently provided by Google, Hootsuite, TrackUr, Klout and Facebook Insights.
© 2011. Meri Kuusi-Shields / Social Media River Blog by Interaria.
Christian Oestlien, a product manager at Google+ pledges in this video that Google is indeed planning to open its Google+ doors for businesses and brands later this year (2011). Oestlien is asking for patience by reminding that Google prefers that users hold off from using consumer profiles to get business identities in Google+. As outlined in our earlier overview about Google, Google+ will be acting as a mortar between various Google’s business services. For instance, Oestlien mentions that business owners will have the ability to connect Google+ identity to other Google products that businesses are using such as Google AdWords.
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