America's Best Express
America's Best Express (ABE) is a Dallas, Texas based courier service company. Interaria was called in to design and develop a data base driven shipment scheduling and management website infused with several custom web applications including shipping rate calculators, customer registration system, schedule shipment online features, online tracking by weight and pictures - just to name few. This fully custom designed and coded website showcases Dallas web design company Interaria's ability and experience to develop custom web application driven Web media, without compromising Web design principles and each client's unique brand messaging goals.
Project in Detail
BRAND MESSAGING STRATEGY
Professional & engaging Web presence
Equally appealing to both private and business clients
Equally appealing to both men and women
Cross-regional appeal for being able to expand business, not regionally tied
Comfortable all American small business feel
WEB DESIGN: GRAPHICS & IDENTITY
Open wide screen Web graphics design
Trustworthy dark blue and hue blue color palette
Call to action symbolized with light orange (color that trickers activity)
Modern layout style that doesn't age over-night.
Web layout which can be further integrated with more identity details and content as the business grows
WEBSITE ARCHITECTURE & USER-EXPERIENCE
Four level architecture and user-rights: visitor, logged in customer, driver, and admin
Intuitive dynamic navigation structure: placing relevant links according to logging status
Possibility to grow number of pages as much as needed with expanding menu system
Quick access to shipping calculator based on several criteria (weight, delivery time, weekend)
Quick access to zip code based shipping area cheekier
Secure password retrieval system
User Account systems to create and track shipments
WEBSITE CODE DEVELOPMENT
Optimized Web Graphics: Optimized Web Graphics for the Web with pixel level precision for speeding page load times.
Custom XHTML programming: Custom coded Extensible HTML (XHTML) coded page layout structure optimized for decreasing page load times.
Custom CSS programming: Custom coded Cascading Style Sheet (CSS) for defining the website's look and style in one centralized file.
SSI / PHP programming: Custom coded Server Side Includes (PHP) which breaks the XHTML coded page into sections which further increases page caching and speeds load times.
Several custom designed and coded PHP/MySQL Web applications for creating a full online booking and management service for a courier company. Unique applications for customers include custom coded shipping calculator (based on weight, delivery time and week day) and a custom coded service area checker. Visitors have the ability to create a customer account and schedule shipments online. They can track each shipment and view images to confirm the pick-up and delivery condition and status of the shipped packages.
Drivers have the ability to login and check shipments (gigs) assigned to them. They have a full control to update tracking log with new shipment information and pick-up and delivery photos. Drives can also generate new shipments.
Admin has access to a full dash board of data driven Web applications to manage the business:
Management of customer accounts: Access all customer accounts, manage tracking logs, create new shipments, update pending balances
Management of driver accounts: Assign delivery tasks for drivers, Add new drivers, Create special instruction lists for drivers
Management of delivery areas: Add new delivery areas
Management of shipping calculator: Update rate variables
SEARCH ENGINE OPTIMIZATION
Optimizing metatags, titles, and description tags
Following & improving search results
Currently focusing on creating more key word rich text content
SOCIAL MEDIA OPTIMIZATION
Currently on going. As a step 1, work is scheduled to include:
Establishing a Twitter page and policy for modern communication
Integrating social media icons to the website
Encouraging social media participation
Web site identity and layout graphics design
AJAX based image view system
PHP/MySQL database coded data driven dynamic features
Dynamic Web applications include:
User account systems (for customers, drivers, Admin)
Custom shipping fee calculator based on several criteria (weight, delivery time, weekend)
Zip code based shipping area checker
Customer: Create a Shipment Request
Driver: Upload shipment verification data and photos
Admin: Create shipment requests
Admin: Manage customer accounts/balance
Admin: Assign delivery tasks for drivers
Admin: Create special instruction lists for drivers
Admin: add new drivers, add new delivery areas
Automated customer notification system upon delivery
Please contact Dallas Web Design Company Interaria at 214-909-3900 for more information about this project or our Web design and development services.