Interaria is an Dallas, Texas, based Web Design Studio. This web site utilizes Flash. Please upgrade to the latest version of Flash Player.
- an interactive web design and branding company based in Austin, Texas with satellite offices in Dallas, Texas, New York City, New York, Los Angeles, California, London, England, Stockholm, Sweden, and Helsinki, Finland.
INTERARIA, an Dallas, Texas based web media company is committed on creating sophisticated, high-end web and multimedia Flash presences. Contrary to some beliefs Flash presences do load up very fast when using 'vector' images. As in any web programming language, photographs presented on the web site overall increase the loading time, whether in HTML or Flash. A professional web developer will take into account your target audience, their overall Internet connection speed, and will inform you about all your options and develop a Flash branding strategy that delivers the kind of high-end solution that satisfy the hunger and expectations of your audiences.
Unfortunately there is something to be said about the reputation of the Flash design. Visit any well designed and carried Flash site, and you know that this developing multimedia language for the web is great and it is to stay. Unfortunately the conflict comes when the web media industry has novice Flash developers selling and pitching their services as professional services, and more sadly, clients accepting the quality of their work without knowing any better or without having the budget to demand anything more. INTERARIA highly recommends you to look through the Flash developer's portfolio and make sure there is enough examples and proof of the kind of Flash design that you can relate to. If you come to the conclusion that professional Flash developers are out of your budget, please consider rather an HTML based site or an HTML/Flash integration that will bring you better results than any 'cheap' Flash site done by somebody who just doesn't quite hack it (yet).
INTERARIA offers professional Flash site design services approximately with the pricing of 40-100% more than the pricing of HTML coded sites. The pricing of the Flash site is more expensive because typically Flash sites are created with a fully customized interactive elements and the programming such as programming of interactive menu bars will take time. Moreover, for creating a fluid Flash presence a great deal of time will go on planning the site before the actual scripting. Flash programming with action scripts is a fairly complex science and could be compared to knitting. You can get creative but before getting started you better have a good architectural plan how to go through it all, or threads will be lost, and broken Flash sites will be born (We've fixed many Flash sites coded by other developers, and the experience has though us that knots can be everywhere, in unexpected places, often to the extent that it is safer to get started from a scratch with a clean thread.)
When it comes to Flash animations, moderation can be a key on creating effective Flash presences. The focus should always be on creating user audience-friendly interface and navigation solutions; friendly meaning friendly -- not boring. A web developer should understand that the client's site is not developed for other Flash developers but to the target audience who might not even know - which is perfectly alright - what the term 'Flash' means. Flash site is still in general language called a web site and it has to reflect with its style and navigations system the web literacy of its visitors. The more experimental Flash presence, the more web literate the audience should be. For a young adult who surfs through trendy sites daily it can be very easy to find the navigation system symbolized with image icons, for someone who is use to surfing hard link HTML sites the task might be unbearable. The coolness factor will come from the feeling of exclusiveness, the targeted audience knowing and feeling that the Flash site is designed for them, according to their internet taste and literacy. Since it takes some loving work hours to develop an interactive Flash site, the company that chooses to develop one, can for sure send a message of a business that is financially stable and willing to respect and please its audiences in a best possible way. At its best and ultimately Flash sites send a prominent message of a company that is not a follower but a leader, and very much aware of the design trends of our time.
INTERARIA is an Austin, Texas based design driven web branding and web development company. Unlike many other small businesses Interaria works as a true team bringing various areas of expertise to the table. The quality of Interaria's work comes from a shared common goal to deliver a top product, strong professionalism of each team member and their dedicated interest and ongoing research and discovery for the work they do. Interaria cherishes a clean international design language that can take the company as far as the company chooses to go. The design style for the web site is developed according to the company's market place, business environment and its target audience's taste, never offering stereotypical solutions but fresh, unique, in balance approaches. When planning the web branding strategy Interaria asks a series of set of questions such as 1) What are you products and services? 2) How do they differ from the products and services of your competition? 3) What are your company's unique corporate identity attributes? 4) What is your company's unique message? 5) What is the target audience for the web site? 6) How would the audience feel that they are welcomed to your web site? 7) What are your goals for the web site? 8) Will your company's branding strategies mainly to be based on the web media? 9) What kinds of long term goals do you have for your company's web presence? How will the future changes in your company's structure, business model or product and service development to be reflected on the web? -
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