We have illustrated above a typical development cycle of a web application. Our web application development process cycle is divided to about 8 steps described briefly below:
- project planning and spec’ing
- brand management & visual design
- user experience (UX) design
- web / mobile code development
- database setup (MySQL)
- dynamic coding (PHP, HTML5, jQuery)
- testing & quality assurance
Project Planning and Spec'ing
Interaria meets with the client several times to learn about their development needs and reasons for the application development. We might learn that a client is turning to a web or mobile application development in order to streamline an existing task. For instance, an excel sheet based documenting might have run its course and now a client wants to have a web application to keep track and manage all various components of their business system. Or, an email based reservation or communication system might have become too complicated to keep track, and a client wants to improve efficiency with an online web application system for reservations. A client may also be looking to enter the market place with a completely new idea for the application system. The project planning and spec’ing phase includes finding and discovering as much information as possible about the goals and features for the application. Based on our meetings, Dallas web application development company Interaria documents the application development task, creates a practical development plan with priorities and critical deliverables, and introduces the client to the development process.
Brand Design & Brand Management
What ever we design, we want to make sure that it is consistent with the client’s brand identity and brand messaging. For companies who would like to have their brand identity further developed, we offer brand identity design services including logo and trademark design, typeface choices, visual identity elements, icon designs, photo selections and/or direction for photo shoots, front-end web identity and layout design, and brand design documentation in detail. We believe in a consistent brand messaging across media platforms. We believe in quality brand design, and we value the time and energy that goes on creating impactful brand messaging strategies and implementations. In short: Interaria values your brand in the design and development process. Our custom development solutions allow a brand driven design approach.
User Experience (UX) Design
User experience design is crucially important when planning and designing extensive web application rich user interactive web sites and mobile apps. Users experiencing the app need to be able to understand the site’s or app’s purpose and its key functionalities, use them without errors, and enjoy the process. During the user experience phase of the project we make sure that
– the users understand the purpose and key actions for the application;
– the application interfaces are easy to understand and navigate;
– the targeted actions have been identified and they are easy to take;
– we have a plan for the user flow for the application;
– we have mapped out a desirable step-by-step processes and flows on how to use the application; and that
– we create designs that either/or maximize the time spent on experiencing (“enjoying”) the application or streamline a specific task to make the application use as easy as possible.
The goal of user experience design is to: Improve usability of web and mobile interfaces. Minimize user errors. Maximize desirable outcomes. In short: Create pleasant user experiences.
Prototyping is our first step towards a physical product that can be tested by our client and any desired focus group. Our typical process is to interlink art files, program the functionality of key navigation, and showcase user flow maps for our client to be able to experience the main concept for the application. During this phase we want to make sure that all of the key features and elements for the application have been addressed and that we have a clear actionable plan how they will be experienced on the app. If there are any reasons to revise or reprioritize features, this is the phase when to do it for the most efficient management of product development time.
Web / Mobile Code Development
In this development phases Interaria programs the illustrated designs into HTML/XHTML/HTML5/CSS3 framework. We have over decade of experience in web code development. Specifically during this phases we develop web and mobile code bases for content display of the text and media, form fields, data tables, dynamic messages, navigation, and the overall layout frame for the web and/or mobile application. Interaria’s user experience designer and software developer test the developed code systems that they meet with both the visual and technical standards. A client may further test the system for any enhancements to the prototype experience.
After all feature planning and base level code has been finalized, our software developers are now ready to start setting up the database for the web and mobile application systems. We typically set up the database with MySQL (an open source relational database management system). Interaria can also use other database management systems depending on the client’s preferences and the overall task. Setting up a database is like building a foundation for the house; we want to make sure that the database is set up properly and that it can store and manage all dynamic application feature sets to be coded.
Dynamic codes make the user interfaces interactive and the entire web/mobile application alive. With dynamic coding we can create custom actions and results according to the user’s input. Proper dynamic PHP, HTML5 and jQuery coding makes forms function, users to be able to login to their account, images resized and stored to the database, automated emails sent according to user’s preferences, dynamic options to be displayed based on previous user choices… the list goes on. This development phase is often very exciting because it let’s the client to start testing the feature interfaces and entering in custom data. To test scalability we enter in lots of different types of data and encourage our clients to use the systems by entering in different types of cases and user types.
Testing & Quality Assurance
Each web application and mobile app system goes through a documented testing to make sure that the application functions optimally and include all required feature set systems. Scalability testing makes sure that the application can handle increased data input. Security testing makes sure that all applicable web applications such as payment and billing systems are optimally secured with industry standard practices. Testing for speed makes sure that the web and/or mobile site and all integrated applications load fast to reach the most optimal loading speeds. Web and mobile web applications are tested for the latest browsers in PC and Mac such as Internet Explorer, Firefox, Crome, Opera, and Safari. We use different testing tools to aid the process such as Adobe Browser Lab, Adobe Device Central CS5.5, Google PageSpeed, and W3C Validator. Focus group testing and results processing can be agreed separately as an independent development stage during the project.
During the project we may be developing multiple web applications in multiple development cycles, making sure that our team is working effectively. For instance we may start first by working with user account web application system and then move forward with developing an events management web application.
Nothing More But a Full Service!
Interaria doesn’t leave the client behind on an island with a new application system. We are here to help with the app’s optimization, launch, distribution and marketing. We provide search engine optimization, social media strategy & social media management, content writing & blogging services, and print media management according to our client’s needs. We can be part of any technical support team towards our clients’ end-customers as well.