Web Design Dallas
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Search Engine Optimization

SEO




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Search Engine Optimization (SEO) is a process of improving visibility of a web site or a web page in search engines via natural or un-paid search results. Interaria is committed to SEO and improving our clients’ web site search engine result rankings. Our SEO work in always fully customized to the needs and goals of our clients. Interaria’s SEO work includes both technical coding and indexing work, along with strategical and practical recommendations for developing content and link rich web sites:

Technical HTML code optimization for Search Engines
  • Adding unique Meta-tags for each page (title, description, and keywords)
  • Working to W3C validate pages where possible
  • Adding keyword descriptive text to alt tags for images used on the site
  • Optimizing Flash movies for search engines, if applicable

Active Content Growth & Link Building Strategies utilizing Social Media
  • Keyword and content rich copywriting recommendations & services
  • Recommendations on how to place backlinks to highly ranked industry related web sites
  • Utilizing social media for banklinking and creating ecosystem for links
  • Active partcipation to social media and blogging

Utilizing and Understanding Web Stats and Analytics
  • Installing Google code to each Web page so as to track visitors on a per page basis
  • Introducing the client to Web Analytics, instructing on how best to make use of it

Active Use of Google Webmaster Tools
  • Setting up of the account, verifying the Web site’s identity with Google
  • Custom coding a sitemap.xml according to Google specifications

Follow-up Strategies
  • Documenting ranking results
  • Adjusing and modifying codes accordingly
  • Further committing to content growth and link building strategis and routine

Search Engine Marketing: Google AdWords & Pay-Per-Click accounts
  • Recommending keyword phrases
  • Setting up an initial Campaign and an Ad Group
  • Documenting impressions, clicks and results
  • Teaching the client how to manage their account

Contact Dallas Web Design Company Interaria at 214-909-3900 to discuss how to boost your website’s search ranking results.




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