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Technical HTML code optimization for Search Engines

  • Adding unique Meta-tags for each page (title, description, and keywords)
  • Working to W3C validate pages where possible
  • Adding keyword descriptive text to alt tags for images used on the site
  • Optimizing Flash movies for search engines, if applicable

Active Content Growth & Link Building Strategies utilizing Social Media

  • Keyword and content rich copywriting recommendations & services
  • Recommendations on how to place backlinks to highly ranked industry related web sites
  • Utilizing social media for banklinking and creating ecosystem for links
  • Active partcipation to social media and blogging

Utilizing and Understanding Web Stats and Analytics

  • Installing Google code to each Web page so as to track visitors on a per page basis
  • Introducing the client to Web Analytics, instructing on how best to make use of it

Active Utilization of Google Webmaster Tools

  • Setting up of the account, verifying the Web site’s identity with Google
  • GooglePlaces profile set-up
  • Custom coding a sitemap.xml according to Google specifications

Follow-up Strategies

  • Documenting ranking results
  • Adjusing and modifying codes accordingly
  • Further committing to content growth and link building strategis and routine

Search Engine Marketing: Google AdWords & Pay-Per-Click accounts

  • Recommending keyword phrases
  • Setting up an initial Campaign and an Ad Group
  • Documenting impressions, clicks and results
  • Teaching the client how to manage their account

Dallas SEO agency Interaria would be delighted to discuss further your company’s search engine strategy & optimization needs. Please contact us in Dallas 214-909-3900 or use our online form to reach us.

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