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2) Avoid Spamming

Twitter has its policies against spammers and may limit the numbers of users you can follow. For instance, an example: a Twitter user has followed 2000 people but has only 150 followers. Twitter has consequently locked the user’s account to 2000 followers by not letting a user follow any more users. This makes it almost impossible to continue growing the account as 1850 people have decided not to follow this account manager back and there is no longer any space allotted to follow new users. We have seen this pattern taking place with companies who are either deliberately spamming people with a risk of their accounts being shut down, and by users who are perhaps used to mass marketing of their services and products and have not created an alternative strategy suitable for Twitter.

Second criteria for why spamming backfires is image building: This can be debated but one view is that the further the following number grows apart from the follower number, the more likely the vendor is seen as less of an resource and more of a salesman. Followers are likely wanting to be where other followers are, and not wanting just do a vendor a favor by following them back. By growing your follower base slowly and organically you will avoid coming across as erratic, and even in some views "needy" and "desperate". Don't underestimate the mind of the Twitter users, they've been around and can recognize authenticity and true value.


Dallas social media & web design agency Interaria would be delighted to discuss further your company’s social media needs. Please contact us in Dallas 214-909-3900 or use our online form to reach us.


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