Social Media   SMO strategy & custom social media app development

It’s Not Too Late!
5 Reasons to Use Twitter
Creating a Strategy
Services for Twitter


4) Define Your Own Follow-Back and Unfollow Policy

There is no one thumb rule who to follow back on Twitter. Different companies use different strategies/policies:
  1. Follow back everyone.
  2. Follow back everyone. Block out followers with offensive tweets.
  3. Follow back everyone. Block out followers with offensive tweets + spammers.
  4. Follow back only authentic users who tweet about relevant topics.
  5. Follow back only users who tweet about relevant topics that can add more informational value to you.
  6. Follow only people you know personally.
  7. Don’t follow back anyone.

You can utilize third party web applications in the quest of analyzing what actions you want to take in build a follower base that serves you with the information and interaction you want. These web app tools are great for pointing out spammers, inactive users, users who tweet excessively, and users who don’t follow you back, or have unfollowed you. Avoid erratic follow/unfollow commands but rather choose carefully who you follow and unfollow. As much as you learn about your followers, use these apps to build guidelines to better recognize optimal followers from the stream of millions of Twitter users.


Interaria has selected and tested five Twitter Management Apps that help you refine your Twitter follower base: Twit Cleaner, JustUnfollow, tweepsync, ManageFlitter, and fllwrs.

1) Twit Cleaner
Twit Cleaner
Interaria’s favorite. Free service. Goes several layers deeper by analyzing your followers’ tweet content by type (re-tweets, links, interactivity), uniqueness (ratio of re-tweets, ratio of links) and tweet repitation. Points out the followers how use spam, are absent, are repitative with their tweets, our tweeting in too high volume, are secretive in their bio and profile, and are non-responsive with their own follow-back policy. Interaria tested this application and very much recommends to use this service in helping to identify better followers. Does not include an automated unfollowing service as it is against Twitter’s policy. Summary of an example report:
Twit Cleaner Twitter Follower Analysis

2) JustUnfollow
Interaria’s favorite. Free service. With 200,000 unique users JustUnfollow is a 3rd party web application that can be used to keep following/follower ratio. JustUnfollow displays a very easy to use clean interface and properly advices limiting following/unfollowing activity (in our case) to 25 accounts a day.

Home page interface upon signing in:
JustUnfollow Twitter management and tracking
Page view of an example list of non followers:
JustUnfollow Twitter management and tracking

3) tweepsync
Free service. Loads up and works well. tweepsync displays a simple interface and limits unfollowing activity (in our case) to 20 accounts a day. Page view of an example list of non followers:
tweepsync Twitter management and tracking

4) ManageFlitter
ManageFlitter not only helps you to check on the list of accounts who have unfollowed you, it also lists inactive users that you might want to unfollow. Twitter is about information and conversation and there should be nothing wrong of unfollowing a user who hasn’t tweeted for a very long time. Takes some time to load up but worth the wait. Page view of an example report:
Manage Flitter Report Twitter management and tracking

5) fllwrs
To learn about what type of accounts follow you back or unfollow you, fllwrs web app can be helpful. Please be sure to turn off the setting that tweets lists of users who unfollowed you to the public. It is not the best idea to announce who just unfollowed you as it creates bad karma around your Twitter image. The Web app focuses on tracking following/unfollowing traffic in real time and therefore doesn’t analyze your past account information prior to registering at Therefore when testing the app, we received a plain message:
fllwrs Twitter management and tracking message

Dallas social media & web design agency Interaria would be delighted to discuss further your company’s social media needs. Please contact us in Dallas 214-909-3900 or use our online form to reach us.

•  For Social Media Consulting Services,

Please call 214-909-3900
For general inquiries please email

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