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5) Foster a Cohesive Brand Identity & Message

Identity design for Twitter is limited to changing background colors and graphics, side bar colors, and font and link colors. Font sizes, avatar sizes, icons, buttons, and layout scale are fixed and cannot be changed. In general brand identity cohesiveness and brand messaging consistency is very much recommended especially taking into account visitors who step to Twitter from the company website or visit company website from Twitter. On the other hand, and here some other social media optimizers might differ, one should also take into account that a user is likely to only spend a few seconds on your page. Too complex graphics with specific details may come across as distracting decreasing connection. Great — if you have something very special to share but all in all we advise to be mindful. In essence, take into account how many seconds a user is staying on your page, and how immediate selling within the graphics may backfire.

Companies often choose to use a company logo as their avatar if they are operating one centralized account. If you are a one-man or a small business, one account is typically enough. You are more likely to be followed back by users who in general are not interested in following companies/commercial vendors.

With regards to any use of photographic imagery - Twitter can be ruthless. Try selecting either a positive happy engaging close-up photo or an image that differentiates with its setting and style. (The worst images are photos taken in a bad light in a living room, unless the image is a parody or artistic interpretation of that setting...) The avatar matters quite a lot so make sure it is approachable and sends out intended brand message & invitation. Think of an image that sticks out in a positive way as unique/professional. Avoid overly generic or stereotypical images or settings; these type of visuals are often used by spammers. For instance, overly sleek looking business photo without any hint of personality is often a sign of a fake spam account.


Dallas social media & web design agency Interaria would be delighted to discuss further your company’s social media needs. Please contact us in Dallas 214-909-3900 or use our online form to reach us.


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Please call 214-909-3900
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