Website Layout Design
Designing an effective website layout requires establishing a balanced synergy among several design principles. We have modeled these principles below into five clusters:
1) Modern "genre" (concept and style) driven layout design principle
Establishing a layout style that is valued in the current stream of online media.
Strictly avoiding dated "old" layout concepts.
2) Industry driven layout design principle
Understanding industry specific concepts and styles.
3) Demographics driven layout design principle
Basing layout design concepts on the understanding of the visitor’s age, gender, location and surfing behavior.
4) Brand identity driven layout design principle
Establishing creative ways to integrate company’s (client’s) identity elements to the layout.
Approaching the layout design as a brand differentiating identity factor in re-enforcing the brand.
5) Hardware and software driven layout design principle
Taking into account several technical and functional criteria such as the age and type of computers that will be used to surf the website.
Layout design provides walls for the house — it is a highly significant phase in the process of creating effective customized Web media that has a long online lifespan.
Examining Web Architecture Design Principles: Case Studies
Modern "genre" (concept and style) driven layout design principle:
Revitalize Laser & Aesthetics: Modern wide screen layout. Layout and content adapts to different viewing experiences. Equally balanced feel in a variety of screen resolutions. AJAX driven horizontal navigation system. Social media integrations. Layout design easily integrates a blog.
Mozart’s Coffee Roasters: Modern wide screen layout. Large image based buttons for easy navigation via iPhone. AJAX driven image viewing systems. AJAX driven horizontal navigation system. Social media integrations. Layout design easily integrates a blog.
Industry driven layout design principle:
Vinttikamari: Modern minimalist layout to engage friends of Scandinavian modern design. Boutique presence.
SpawGlass: Structural engineering feel; logical layout. Cohesive design "construction / build" elements.
Demographics driven layout design principle:
FinnWid: Clean genre of Nordic modern website design. Professional audience of mostly women. Respectful third-world aid tone.
North American Credit Card Association: North East regional business feel based on the location of the company. Educated audience of business owners.
Anderson Landscapes: Home-owners and professionals who value both creativity and well planned out design and construction. A busy consumer who doesn’t necessarily have much time to spend on the site (fast and easy to navigate and see visuals).
Brand identity driven layout design principle:
Revitalize Laser & Aesthetics: All around brand identity feel. Layout follows and builds up brand colors and gradients. Consistent placement of Revitalize brand image (lady). Elegant and sophisticated layout elements throughout.
Five Star Interiors: Layout significantly creates the feel and identity for the website. The layout elements (wood frame, wall paper, animation of content and visual elements) create an elegant story for the brand.
Hardware and software driven layout design principle:
Mozart’s Coffee Roasters: All buttons easy to tab via mobile devices.
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