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Website Growth Strategy

It is quite common that when we are proposed with a website design & development project, the project begins with an idea of a modest site map and page structure. As the project evolves and as we and the client get more and more inside the project (vs. assessing it from the outside) the need for the site growth becomes apparent. If this happens already within few months, one can understand that an active company needs a website that is developed on a dynamic framework and based on solid planning and strategy to ensure site growth in the coming months (and years).

Website’s content development and growth is also important in order to maintain higher postions in search engine rankings. Since the launch of Google’s new search indexing engine algorithms Google Caffeine and Google Panda, Google has made it clear that it appreciates fresh new relevant text content.

Specifically, Web architecture design — in the context of site growth — outlines spesific development requirements for content mangement:
  • Create Menu bar designs that can be easily expanded with new links to new web pages. For instance, when designing side menu bars for a website, Interaria doesn’t lock the graphics but makes sure that the graphics expand along with the new link content.

  • Make sure that new much longer titles will not create visual or functional problems. Develop a proper scale and spatial dimensions for content placements.

  • Make sure that the developed content management system is equipped to handle uploading much longer pieces of text than currently available.

  • Make sure that the client has an ability to change text and title styles according to new needs.

  • Make sure that all slide shows and visual content can be updated and / or expanded.

  • Enable the client to generate new web pages without any coding skills by using the Interaria CMS (certain restrictions apply).

Regard a content growth strategy like modeling modular furniture for a house which can also be expanded. Certain technical restrictions will be evident (as in any discipline of arcitecture) but a solid planning for proper design and placement options takes a long way.

Examples of Web Architecture Design in the context of content growth by Interaria:

The Heart Center of North Texas: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client is able to generate new Procedures pages, and organize their navigation order on the side and drop down menu bars.

Mozart’s Coffee Roasters: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client is able to upload unlimited number of product images, and organize their order of appeatrance. All images are automatically re-sized to fit the planned scale for the images.

Nahka-Sakke Boxing: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client is able to index and upload new products to the website’s product catalog.

NextIO: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client can generate new sub pages to all areas of their website.

SpawGlass: By using custom coded database driven PHP/MySQL based Interaria Content Management System (CMS), the client can update Upcoming Events section, and set an expiration date to each event, of which time it will be automtically removed from the display.

Revitalize Laser & Aesthetics: By desiging a wide screen layout (not defined by a set pixel width), visual icons can placed horizontally to symbolize different skin conditions and treatments. The horizontal Web identity design for the website does not limit the site growth but in fact encourages the page growh by turning the interface for navigation into a more interactive and engaging experience.

Mozart’s Coffee Roasters: Integrated Blog. An effecient way to grow content on a website and promote news. Built in content sharing and commenting interfaces make use of blog very much recommended.

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Full Web Services


Dallas web design company Interaria develops full production Web media with an emphasis on modern brand building Web design, dynamic database driven Web application development and cross-device usability. Our website and mobile media services integrate SEO and social media engagement.

Web Applications


Interaria is a PHP/MySQL driven Web development agency servicing Dallas, Texas. PHP/MySQL is today one of the leading dynamic programming languages for developing database driven content rich Web sites & Web applications. Interaria is a leading PHP/MySQL application developer.

Content Management


Interaria offers enterprise level website content management for business with robust integrated document and digital asset management features. We are a leading content management solutions provider and content management software developer in both Dallas and Austin, Texas.