Interaria regards Web architecture design as an important phase in establishing a creative balance in all Web site elements, and ultimately in the final product. Web architecture design develops and tests our project files against three criteria: aesthetic (visual), functional and technical
For instance, let’s say we are to design a call-to-action icon that includes text: The aesthetic criterion would be that the call-to-action icon looks visually appealing and engaging to call in action, and is balanced and parallel to the company’s brand identity; the functional criterion would be that the web site visitor finds the information on the icon relevant and can easily read the text and click on the link(s); the technical criterion would be that the call-to-action icon can be programmed with modern Web programming language(s), and that there is a clear technical plan in place with regards to how the icon can be updated. In essence, a solid web site architecture is advocacy for all three criteria. If one of the criteria is not fully met, Interaria takes the web site element or section under the development back to the drawing board and further develops that feature until it meets the standards outlined in each criterion.
Web sites designed and developed against these three criteria will be more successful in engaging customers and establishing a solid platform for marketing and informing. The larger the scale for the web development project, the more of importance it is to go through this process in detail for establishing Web media that has a long, organic online lifespan.