A growing number of consumers are accessing the Internet and visiting websites via iPhones and iPads. Cooper Murphy Copywriters conducted a poll in the UK and found out that iPad was the preferred device for surfing the Web for 38% of iPad owners (http://cmcopywriters.co.uk/ipad-consumer-usage-study). This poll was published in August 2010 and since the launch of iPhone 4 and iPad 2 one can witness the increasing use of mobile devices for surfing the Internet. Needless to say, today effective Web media needs to be optimized for many mobile devices including the iPhone and iPad platforms.
iOS APP TYPES
online store iOS apps
online media (news, entertainment, sport) iOS apps
social media iOS apps
educational (language, tutoring etc) iOS apps
community participation iOS apps
game iOS apps
directory iOS apps
timetable iOS apps
tracking progress (fitness regime, diet etc) iOS apps
controlling a device (alarm system, fios TV etc) iOS apps
and many other types
Your company might consider developing a general iOS app targeted for iPhone or iPad users to provide the optimal information architecture and user experience for surfing the content of your website. In addition your company may want to develop specialized apps to increase points of interaction with your customers. The producer of an iPhone “app” needs to submit the application to Apple’s App store where it — once approved by Apple — can then be downloaded by the consumer. It may be a challenge to direct a consumer to download an app but once downloaded, the consumer loyalty and frequency of use may be greater due to the significant display for the app on the iPhone screen interface.
If your company doesn’t want to develop a specialized iOS app for Apple mobile device users, you have two additional routes to make sure your company doesn’t lose this user base:
iPhone Portal Version
Typically an iPhone portal (version) of a website is automatically launched when checking a website via an iPhone. Taking into account the size of the iPhone’s visual interface and navigation logic, mobile media versions are often lighter with Web content and follow a strong structural logic. Generally a visitor is provided also with a link to the mother site to view full content via an internet browser.
iPhone & iPad Optimized Website
If your company prefers not to develop a special iOS app, this doesn’t mean that your company would lose the iPhone and iPad audience. With proper design, architecture and development decisions, Dallas web and mobile media agency Interaria can make sure that your company’s website displays nicely on iPhones and iPads and is relatively easy to navigate. We make sure that:
• All buttons are easily clickable
• Contact form can be filled via iPhone and iPad
• Your phone number is HTML and can be activated via iPhone and iPad
• Google Map widget works and can be activated via iPhone and iPad
• AJAX is the preferred technology for any animations, image slide shows and photo galleries
Dallas mobile app development company Interaria would be delighted to discuss further your company’s mobile media and mobile app development needs. Please contact us in Dallas 214-909-3900 or use our online form to reach us.