We have been noticing that some SEO professional are now calling themselves SERP Experts. This is not so much because SERP is that different than SEO (it is one type of SEO) but because SERP still sounds fancy and its meaning is not that known by the general public who doesn’t work in the SEO industry.
So what exactly does SERP stand for? SERP is a formation of first letters from the term Search Engine Results Page. A SERP Expert, such as Interaria, holds special understanding and knowledge on how each search engine (Google, Yahoo, Bing) calculates its SERP results. For instance, Google has recently with its Google Caffeine social media indexing system and Google Panda algorithm set clear signals to the SEO community optimizing ranking results that it emphasizes information that is 1) recent, 2) local, and 3) unique.
A SERP analysis looks into these signals closely understanding that search engine optimization needs to be conducted according to the latest industry recommendations and announced changes in direction. SERP refers to everything that takes place on a search engine ranking page, not just the natural results but also local results and paid advertisements (such as Google AdWords). In this sense, a SERP Expert can also recommend paid search engine marketing as an additional method to rank higher on a SERP page.
SERP and Dallas SEO experts at Interaria specialize in optimizing web content for high SERP results. Please contact us in Dallas 214-909-3900 for more information about our web design and SEO services. Click here to fill out our quick online form.