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Google’s Goal: Not Just a Search Engine but an Operating System of Your Life

Google For LifeJohn Battelle, a seasoned Google expert, talked on October 13, 2011 in Bloomberg Television interview about the current status quo of Google, and where the company is heading. Battelle makes two key arguments: 1) Google is a strong player in the mobile market and continues to grow its search business for mobile users, especially the Android market, and 2) Google+ is not only a social network but a systematic effort by Google to increase user loyalty and fluidity between all Google’s products and services.

In summary, the key points made about Google by Battelle are:

  • Google has managed to gather mobile ecosystem to their benefit
  • Google search business continues to grow; Google is now focused on developing AdSense for mobile
  • With Google+ , Google is moving beyond search to social media and media in general
  • Google is a relevant contestant against Apple in the mobile market
  • Google wants to be “the operating system of your life”
  • Google+ is the mortar between all Google’s services: Chrome, Android, Google apps etc

© 2011. Meri Kuusi-Shields / Interaria. All rights reserved.

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