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Archive for the Google Category

Tracked SEO Results for Committed Clients

The highest search engine ranking results are for companies (web and mobile sites) with an ongoing strategy and active approach to content creation and media interaction. Interaria’s job is to support these goals.

There are a few companies or businesses that wouldn’t want to be found at the top of a list in search engine searches. But how many companies and businesses are willing to put in the work and commitment what it takes? Unfortunately getting top results requires work. The good news is that it is completely possible.

We create a search engine strategy and practical work plan for our client according to their goal setting and commitment (time/work hours/budget). Our strategy includes making sure that the web and mobile sites we develop are coded and linked according to the best practices of search engine optimization and that our clients are aware of the importance of content creation and social media participation. For clients who rather have us develop their content and media presence we offer content creation services such as copywriting, blogging, social media management and newsletter/press release writing services.

For tracking and improving search engine ranking results we recommend creating a practical work plan (please contact us to view an example) that includes improving and measuring metrics in all areas of SEO.

Our SEO service kit includes:

  • Making appropriate changes to site meta-tag structures
  • Editing/adding site content and its formatting
  • Tracking targeted ranking results on identified and important keywords
  • Optimizing mobile content for SEO with proper page linking
  • Tracking and submitting back links
  • Participating to social media (new posts) and tracking results (impressions, interaction, likes etc)
  • Creating blog posts and tracking results
  • Providing site traffic reports
  • Tracking development report of Google PageRank
  • Tracking development report of Alexa Rank
  • Illustrating tracked data in graphically pleasant and optimal format
  • Providing custom dynamic reports with data query options (timeframe, sort out by etc)

Interaria is committed in providing search engine optimization and consulting services to our clients, and make sure that they have the tools and options to reach high search engine page rank (SERP) results.

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New Winds For Cross-Device Compatible Interactivity

Mobile and tablet devices not supporting the Flash player plugin have contributed to the overall decline of development of interactive web animations during the past few years.

Up until very recently, Web designers and developers have had very limited options to create cross-device compatible interactivity, typically relying on AJAX based components. Today we are closing the gap as new emerging technology and web programs are opening doors for new types of ‘Flash free’ interactive ‘animations’.

Adobe has brought in two new software products to the market, Adobe Edge, and CreateJS Toolkit built for Adobe Flash Pro CS6, that both offer promising steps towards more quickly produced code based HTML5 interactivity. Google has also developed a program called Google Swiffy which will convert Flash animations to HTML5.

Adobe Edge, currently in beta/preview mode, uses CSS to draw objects, javascript to animate objects, and HTML div’s to place these objects on the page. This is an intriguing solution for making web pages more interactive but is visually somewhat limited due to CSS code not being able to render complex vector drawings such as hexagons.

Complex vector graphic animations can be created using Flash Pro CS6 which can then be exported as web friendly SVG’s (scalable vector graphics), and animated on HTML5 canvas using either the new built-in CreateJS Toolkit or by using the Google .swf to HTML5 conversion tool Swiffy.

Adobe’s CreateJS Toolkit allows a developer to export Flash animations to HTML5 format so where one can then program the further interactivity of the vector graphics with javascript. Google Swiffy on the other hand allows the developer to program the interactivity of scalable vector graphics in Flash, and then converts the rendered .swf file to HTML5.

With the new interactive tools available, there are now ways for web designers and web developers to increase cross-device compatible interactive creativity both economically and efficiently. A designer/developer can now put together an interactive experience where the exported code renders on all modern browsers and devices without the use of the Flash Player Plugin.

Contact Interaria at 214-909-3900 to discuss your company’s cross-platform compatible HTML5 animation needs.

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Towards the Interaction Space With User Flow Design

User flow design moves beyond designing individual web pages by thoroughly mapping how a user will experience the website. User flow design aims to encourage the customer (visitor) to enter the website’s interaction space where the user’s needs can be addressed.

User flow design phase can be approached with a set of critical questions that put the user’s actions and needs to the forefront of any design, content and web architecture decision. Interaria maps a user flow experience from several angles:

What is the interest in visiting the site? What is the page the user is landing to? What is the user looking for?

Understanding the context of where the user enters the website helps to define the first steps of the user flow. Interaria utilizes Google Analytics for analyzing the user traffic to a site, and optimally designs specific user experiences based on the context that the user is enters the site. For instance, if a user is entering from Google, getting the specific informational message across fast is important. On the other hand, for a user who is accessing the site from Pinterest, the emphasis on the visual image content is important. Specific landing pages can be incorporated to a site with specific content in order to better target each visitor’s need based on where they are arriving from. When applicable, with coding geolocation API scripts, we can code the website to provide location-based (geospatial) information, typically with an emphasis on local information, upon the user agreeing to this.

What is the desired outcome for when the user visits the site? How is this outcome encouraged in the user flow design?

This is the most important question but it is quite often ignored. It is highly encouraged to outline the #1 desired outcome for when the user visits the site. In most cases this is having the visitor contact the site’s owner, subscribe to a service, make an online purchase, leave a comment for follow-up, or share some content from the site via social media. Which ever the most desired outcome is, the user flow design should make clear pathways to support this action. Call-to-action icons, contextual image icons, personalized messaging, and strong user interface functionality in the site’s navigation structure and information architecture can support the primary goal of inviting the user to interact. Even though the #1 favorable interaction would not happen on the first visit, integrating the user to the interaction space can increase future interaction, and take make the user flow closer to the center through additional interaction such as through social media or newsletter emails.

What is the interaction point after the visit? How is this interaction point established through the user flow design?

In most cases, it is important to plan how the users who don’t want to take #1 action (such as purchasing or contacting) when visiting the site can be reached later. A user flow design that encourages users to take a path for a newsletter sign up and social media participation can keep the interaction points open for future contact or follow-up.

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Google Web Fonts Add Creativity Without Compromises

Google Web fonts are open source fonts available for anyone’s use without a license.

Since summer 2011, Google has been offering Google Web Fonts that add creativity to any website without significantly compromising page loading times. Google Web fonts are open source fonts available for anyone’s use without a license. They are a wonderful source to add new font styles to your website and to seek for creative HTML font solutions. Google Web Fonts stream from Google’s server to your website, i.e. this is an API service that requires (free) hosting environment from Google. The snippet command to place a Google Web Font to your website will be coded to your company’s website CSS by your web development team.

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Google’s Goal: Not Just a Search Engine but an Operating System of Your Life

Google For LifeJohn Battelle, a seasoned Google expert, talked on October 13, 2011 in Bloomberg Television interview about the current status quo of Google, and where the company is heading. Battelle makes two key arguments: 1) Google is a strong player in the mobile market and continues to grow its search business for mobile users, especially the Android market, and 2) Google+ is not only a social network but a systematic effort by Google to increase user loyalty and fluidity between all Google’s products and services.

In summary, the key points made about Google by Battelle are:

  • Google has managed to gather mobile ecosystem to their benefit
  • Google search business continues to grow; Google is now focused on developing AdSense for mobile
  • With Google+ , Google is moving beyond search to social media and media in general
  • Google is a relevant contestant against Apple in the mobile market
  • Google wants to be “the operating system of your life”
  • Google+ is the mortar between all Google’s services: Chrome, Android, Google apps etc

© 2011. Meri Kuusi-Shields / Interaria. All rights reserved.

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Did You Know Google Operates Over 150 Topic Blogs About Google?

Following Google’s twists and turns is quite a sprawling experience.  Google lists over 150 official Google blogs in its Blog directory at http://www.google.com/intl/en/press/blog-directory.html. The blogs vary from Google’s European Public Policy Blog (“Google’s views on government, policy, and politics in Europe”) to Google’s Student Blog (“Google news and updates especially for student”), and from Google Fiber Blog (“The latest news from the Google Fiber team”) to Google TV Ads Blog (“The latest news from the Google TV Ads team”). If this wasn’t enough, there is of course more: Google just added a new blog into its large Google blog family: Google+ Platform Blog. So far the blog has announced that Google+ now features games. In the future – likely – this blog will guide developers with their attempts to create any market share from the Google+. Google gives out a lot of information and an idea of information transparency, yet, its search engine algorithms remain a top secret with selected hints to the public.

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Native Mobile Apps << and/or >> Optimizing Media Content For Cross-Device Use

This image by Twitter summarizes the various mobile device platforms and draws vividly that the smartphone and tablet environment is something each company should take seriously when considering how they want to best serve the growing number of mobile device users. Twitter has developed native apps for each relevant smartphone and tablet in the US market taking a strong argument for native app development. Another or an additional route is to optimize web media to display optimally in mobile devices without requirements (or encouragement) to download iOS or Google Android apps. For instance, Facebook considers its website to display optimally on an iPad and has not (so far) developed a native app. Many newspapers and online magazines on the other hand are fully engaging in iPad app based online magazine production but still figuring out how to handle raising advertising money and subscriptions on this new platform.

How to position in the growing mobile market of smartphones and tablets? There are currently many options for a company to choose from, and here is just the surface:

  1. Develop website only, optimized for mobile devices but not displayed in any mobile specific ways.
  2. Develop website + iPhone version prompted upon visiting a site via iPhone (not app).
  3. Develop website + iPhone app.
  4. Develop website + iPhone version prompted upon visiting a site via iPhone (not app) + iPhone app.
  5. Develop website + iPhone app + iPad app.
  6. Develop website + iPhone version prompted upon visiting a site via iPhone (not app) + iPhone app + iPad app.
  7. Develop website + iPhone app + Android mobile app.
  8. Develop website + iPhone app + iPad app + Android mobile app.

This list would continue with any other alternative scenario by combining variables above. Dallas iOS app developer Interaria will be reviewing specific examples of mobile media within this framework during this week.

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Information Urgency: Search for TurboTax Up by 450% in the Google Search Engine

Instant information is badly needed when it comes to filing taxes within a deadline. The official Google Blog reports today (April 17, 2011) that the search term for TurboTax has gone up by 450% since mid-January. And not surprising, the search term for Tax Extension has also gotten up. Click here to view the full statistics on tax terminology searches.

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