Design & Technology Blog   

Archive for the Search Engine Optimization (SEO) Category

Tracked SEO Results for Committed Clients

The highest search engine ranking results are for companies (web and mobile sites) with an ongoing strategy and active approach to content creation and media interaction. Interaria’s job is to support these goals.

There are a few companies or businesses that wouldn’t want to be found at the top of a list in search engine searches. But how many companies and businesses are willing to put in the work and commitment what it takes? Unfortunately getting top results requires work. The good news is that it is completely possible.

We create a search engine strategy and practical work plan for our client according to their goal setting and commitment (time/work hours/budget). Our strategy includes making sure that the web and mobile sites we develop are coded and linked according to the best practices of search engine optimization and that our clients are aware of the importance of content creation and social media participation. For clients who rather have us develop their content and media presence we offer content creation services such as copywriting, blogging, social media management and newsletter/press release writing services.

For tracking and improving search engine ranking results we recommend creating a practical work plan (please contact us to view an example) that includes improving and measuring metrics in all areas of SEO.

Our SEO service kit includes:

  • Making appropriate changes to site meta-tag structures
  • Editing/adding site content and its formatting
  • Tracking targeted ranking results on identified and important keywords
  • Optimizing mobile content for SEO with proper page linking
  • Tracking and submitting back links
  • Participating to social media (new posts) and tracking results (impressions, interaction, likes etc)
  • Creating blog posts and tracking results
  • Providing site traffic reports
  • Tracking development report of Google PageRank
  • Tracking development report of Alexa Rank
  • Illustrating tracked data in graphically pleasant and optimal format
  • Providing custom dynamic reports with data query options (timeframe, sort out by etc)

Interaria is committed in providing search engine optimization and consulting services to our clients, and make sure that they have the tools and options to reach high search engine page rank (SERP) results.

Share

Google’s Goal: Not Just a Search Engine but an Operating System of Your Life

Google For LifeJohn Battelle, a seasoned Google expert, talked on October 13, 2011 in Bloomberg Television interview about the current status quo of Google, and where the company is heading. Battelle makes two key arguments: 1) Google is a strong player in the mobile market and continues to grow its search business for mobile users, especially the Android market, and 2) Google+ is not only a social network but a systematic effort by Google to increase user loyalty and fluidity between all Google’s products and services.

In summary, the key points made about Google by Battelle are:

  • Google has managed to gather mobile ecosystem to their benefit
  • Google search business continues to grow; Google is now focused on developing AdSense for mobile
  • With Google+ , Google is moving beyond search to social media and media in general
  • Google is a relevant contestant against Apple in the mobile market
  • Google wants to be “the operating system of your life”
  • Google+ is the mortar between all Google’s services: Chrome, Android, Google apps etc

© 2011. Meri Kuusi-Shields / Interaria. All rights reserved.

Share

Did You Know Google Operates Over 150 Topic Blogs About Google?

Following Google’s twists and turns is quite a sprawling experience.  Google lists over 150 official Google blogs in its Blog directory at http://www.google.com/intl/en/press/blog-directory.html. The blogs vary from Google’s European Public Policy Blog (“Google’s views on government, policy, and politics in Europe”) to Google’s Student Blog (“Google news and updates especially for student”), and from Google Fiber Blog (“The latest news from the Google Fiber team”) to Google TV Ads Blog (“The latest news from the Google TV Ads team”). If this wasn’t enough, there is of course more: Google just added a new blog into its large Google blog family: Google+ Platform Blog. So far the blog has announced that Google+ now features games. In the future – likely – this blog will guide developers with their attempts to create any market share from the Google+. Google gives out a lot of information and an idea of information transparency, yet, its search engine algorithms remain a top secret with selected hints to the public.

Share

Information Urgency: Search for TurboTax Up by 450% in the Google Search Engine

Instant information is badly needed when it comes to filing taxes within a deadline. The official Google Blog reports today (April 17, 2011) that the search term for TurboTax has gone up by 450% since mid-January. And not surprising, the search term for Tax Extension has also gotten up. Click here to view the full statistics on tax terminology searches.

Share

SERP Expert? Sounds Fancy. What exactly is SERP?

We have been noticing that some SEO professional are now calling themselves SERP Experts. This is not so much because SERP is that different than SEO (it is one type of SEO) but because SERP still sounds fancy and its meaning is not that known by the general public who doesn’t work in the SEO industry. Continue reading SERP Expert? Sounds Fancy. What exactly is SERP?

Share

Have You Created a Profile in Google Profiles?

Google Profile is One of Google’s Many Professional Services

Your company might have been using Google AdWords for several years without looking into additional (and yes, free) member account features Google is offering. Yes, the Google search engine and Google AdWords are what Google is most known for but there are also other features that Google would like you to try out. Continue reading Have You Created a Profile in Google Profiles?

Share

New Tweaks in the Google Panda Algorithm Continue Calling For Quality Content


Google announced on Monday April 11, 2001 in Google Webmaster Central Blog that it has made additional changes to its Google Panda search engine algorithm (launched in February 2011). These changes affect English-language Google users. Continue reading New Tweaks in the Google Panda Algorithm Continue Calling For Quality Content

Share

Google +1 Button

Relying on your social networks’ recommendations is the new trend to which Google is also tapping in with their recently announced +1 like feature. So far the reception of this news hasn’t been crazy excited. Somehow the idea feels forced and too close to what Facebook is already doing. Regardless, Google is an institution and will most likely get people tapping their fingers. This is an additional factor to be taken into account in SEO. Google will for sure keep their heads up in trying to prevent any artificial +1 liking with the aim of showing up higher in search results. Dallas web design & SEO company Interaria follows closely the +1 development by Google and will advise our clients accordingly.

Share
Facebook
Twitter
Blog
LinkedIn
SERP Zebra