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Archive for the Search Engine Optimization (SEO) Category

List Your Business on Google Places – 5 Reasons Why Not to Miss Out

Ever wondered how do the businesses show up on a Google Map when you are searching for…let’s say an Italian restaurant in Plano, Texas. The red dots on the map indicate businesses that are relevant to your search and have submitted their business profile on Google Places:
Continue reading List Your Business on Google Places – 5 Reasons Why Not to Miss Out

4-Step Search Engine Optimization Process

Interaria utilizes a 4-Step Process in improving client’s search engine ranking results. The work may include several cycles depending on the search result goals, overall competition of certain keywords (saturation), scale of the client’s website and online media presence, and available time and budget. Continue reading 4-Step Search Engine Optimization Process

Alexa Indexing Engine Measures Website Popularity

In addition to following your website’s Google Page Rank, and the number of backlinks pointing to your site, another metric to check when following your website’s search engine optimization progress is called Alexa Rank.

Alexa is a website indexing engine that attempts to measure popularity of websites. Alexa gathers its data on websites as does Google by using ‘searchbots’ that crawl the Web reading and storing data from websites. Like Google, Alexa crawls the Internet, retrieving and storing lots of data about websites and the popularity of websites. However, unlike Google, Alexa builds their popularity rank from data sent to them by people who have installed an Alexa Toolbar into their web browser. If you have the Alexa Toolbar installed into your browser, every time you visit a website, data is sent to Alexa, telling Alexa what websites you have visited. In this way, Alexa is able to build a ranking popularity index of which websites are visited most. The highest, most visited/popular site, has an Alexa Rank of 1, which is currently held by Google. For example, Apple Computer’s main website has an Alexa Rank of 41 and Dell Computer has an Alexa Rank of 200. However, most websites have ranks in the hundreds of thousands or millions.

Google does not make public all the factors that go into how high your website will rank on search results pages, but tracking how your site’s Alexa rank changes over time, whether your Alexa Rank goes up or down, can be an early indicator as to how your website’s Google ranking and search engine results maybe be changing and improving.

A copy of the Alexa database is used for the Internet Archive ( http://waybackmachine.org/ ). Google and Alexa also partner on supporting the Open Directory Project ( http://www.dmoz.org/ ).

Interaria Launches a New Website for Mozart’s Coffee Roasters

Mozart’s Coffee Roasters is an Austin, Texas based European style coffee house. Interaria created a modern image rich interactive website reflecting the coffee house’s beautiful location and a wide array of tastes and delights. Interaria has been Mozart’s exclusive web developer since 2003. This is a third version of their website. Emphasis for the year 2011 is a full ability to manage the website’s content by the Mozart’s staff, and setting Mozart’s to an interactive path with site integrated social media features. The site is coded with XHTML, AJAX, PHP and MySQL web programming languages, providing a modern data driven code base for site-wide content management. Visit Interaria Web Design Portfolio to view full case study. Please contact Dallas Web Design Company Interaria at 214-909-3900 for more information about this project or our Web design and development services.

The Power of Link Building – 5 Things You Should Know

Search Engine Optimization is not a static process that only takes place on your website and with its code. Many clients don’t know that it is not enough just to make sure that all meta-tags are optimized, but it is at least equally important to make sure that your company’s website comes across as a valuable resource on the Web for relevant information. The more your company’s website and its text content is regarded as established with unique tone and approach, the higher the likelihood for higher ranking results. Valuable links from authoritative websites pointing to your site and mindful link building will help your company to reach higher ranking results in search engines.

Specifically, the 5 things that your company should know in the context of link building are:

1) Know the Concept of "Google Page Rank"

Google continually indexes all websites and calculates a page rank for each website on a scale of 0 to 10. The higher the page rank, the higher the regarded status as a resource in the Web. New websites typically start from a page rank 0 and then move gradually upward. Page rank 4, 5, 6 or higher is generally considered a good rank that shows that the website is recognized and has relevant network of backlinks. For the page rank 9, the website is typically an established new media source and resources such as Twitter and LinkedIn; page rank 10 is reserved for only a few well known news websites, institutional websites or websites with a significant status-quo such as White House, Google, CNN, BBC, MSNBC, Government of India…to name few.

There are many websites such as http://www.prchecker.info/ where you check your website’s page rank. In modern browsers you can also install a toolbar that automatically displays and updates search engine ranking data such page rank by each url.

2) Be a True Resource – Create Relevant Unique Content

Now that you know your company’s page rank the obvious question is how to improve it. Mindful quality link building should be taken seriously. Interestingly, your company can get best results by actually focusing on your website’s content vs. scanning through “low quality” websites for links. Ask yourself, if I was a web master of another website, would I place a link to this website? What would be the purpose of that link? What unique, relevant information or resources has been provided on this page? If you know an organization that might want to point a link to your site or specific page, you can certainly send an inquiry or request (but before asking, please check to make sure that Google considers them a valuable source).

Follow Google’s advise and focus on the quality, not quantity. As Google puts it:

“The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors” (Source: http://www.google.com/support/webmasters/bin/answer.py?answer=66356)

3) Make Linking to Your Website Easy

Integrated social media tools on your website can help to increase links to your website. For instance, letting visitors to “tweet” a link to your website, share an article, make a “like” note to their Facebook page generate links and interest. It sets an interactive tone and shows that your company cares about being a valuable resource, and wants to encourage an exchange of information and opinions. An easy way to start content sharing is integrating a blog to your website. Integrating content sharing tool bars and applications to map and share the entire content on your site requires typically services by a Web professional.

4) Be Active in Social Media

Social Media is a relatively new and exciting way to establish your website as a valuable resource. For one, social media websites generally speaking have a high Google page rank and they are practically household names. As long as your company’s social media policy follows set user guidelines and supports your company’s own brand and marketing messaging, you are good to go. Active accounts in Twitter and Facebook for instance, create you instantly valuable backlinks.

Set actively your website’s content to a social media ecosystem by sharing key articles in article resource websites such as Digg or Stumble Upon. If you have a visual portfolio you can post it to Behance.net and then interlink it with your LinkedIn page. For sharing your company’s presentations or press releases consider file sharing websites such as SlideShare.net or Box.net.

Google’s new search engine Google Caffeine indexes activity in social media in almost real time.

5) Don’t Forget Deep Linking

Diversifying links pointing to your website is like diversifying your stock portfolio. Different pages on your website typically have a different set of key words. Overall this may result to higher search ranking results and more traffic to your website. Your company can encourage deep linking with social media share tools, and by creating a unique purpose and identity for each page.

Internal deep linking will also help Google index your site better and visitors access and share needed information. In this context, it is important that each page in your website is accessible from the menu bar (no dead ends or difficult corners) and that the your company’s brand message and key information is carried through on each page, and not only left for the Home page.

Contact Interaria About Link Building

Successful link building strategies will bring traffic to your website. Please contact Interaria at 214-909-3900 (Dallas) or 512-300-9286 (Austin) for more information about link building and how it could benefit your business. Click here to fill our contact form.

… and follow Interaria on Twitter.

Interaria Social Media Optimization Kit


Social media sites and applications provide a powerful platform to connect and engage with customers / consumers / clients / piers. In the beginning things are new and exciting: new followers are showing up in Twitter; Facebook friends feel very supportive; blog posts are fun to write; new applications and integrations such as Digg, StumbleUpon, SlideShare are exciting to discover; Google Caffeine picks up posted social media content fast.

At some point – most likely – just like with exercising, the first excitement fades: new ideas turn harder to come up with, and other “more important” or “more intellectual” work starts eating time and questioning the overall motivation – perhaps categorizing social media participation as gullible, unimportant or just pure entertainment. The mind has its tricks, it turns around coins, and plays for our immediate comfort.

To counter attack and in order to stay in the path of active social media participation it is important to create a routine, hold yourself accountable and track results. Interaria’s Social Media Optimization Kit is designed to approach social media participation from a practical standpoint, and strengthen the lines for commitment and goal setting.

As web developers we can optimize client’s social media applications and interfaces from a technical point of view but our client – or the person or marketing department in charge of the client’s social media content – has to be fully integrated into the process. What eventually sets the company apart from others is the active systematic participation itself; blogging every Tuesday and Friday, tweeting every day, following and commenting interesting web content, showing expertise and commitment. It is our commitment, as social media optimizers, to make sure that our clients are not only informed and educated about their choices but that they also have the tools and set goals to make their social media participation a pleasant task (and yes, a routine) that can lead to successful results.

Our “kit” is a client’s workbook to break social media into smaller, more manageable pieces: it documents motivation, goals, participation activity, and newly created content and links. We meet with our client on a regular basis to go through the progress documented in the workbook, discuss new ideas, and implement any technical changes. In 2 – 3 months of time, we’ll have a good source for tracking the client’s social media participation activity that can be analyzed not only in the context of set marketing goals, but also in the context of the client’s search engine ranking results and client’s site’s traffic. Just like with exercising, some strategies and plans will work better than others. A systematic approach brings clarity to the chosen paths, enforcing goal setting and clarifying direction.

© 2010. Interaria. All rights reserved.

Please contact Interaria at 214-909-3900 (in Dallas) or 512-300-9286 (in Austin) to discuss your company’s social media optimization needs. A draft SOM plan is available upon request.

Interaria’s Five Premises for Web Development

Interaria naturally endorses public transportation and ecological living. Since buses are yet to have a strong design image, we opted to use this glossy vintage car illustration to demonstrate our cluster of services. A consumer buying a car perhaps originally and initially gets intrigued by its style and design. Despite the first emotional connection and attraction, any sensible consumer wants to find out how the engine functions, what type of special features are included, how fast can the car go, how long will the engine last, how solidly and to what detail was the car manufactured, and so on.

Similar demand and desire for information should apply when signing up to develop a web site. The bottom line: if you are investing on a web site, and intend to use it for several years to come, make sure you are not basing you decision making only to what you see outside. Ask questions and look inside the hood, to make sure you will get a powerful and functional engine and code base that serves your company’s needs and growth goals.

Interaria bases its web site and online media development on five premises to deliver a full package:

1) Aesthetic & Functional Identity & Architecture

+ Cohesive Brand / Web Identity
+ Organized Web architecture based on optimal user experience

2) Data Driven Code Engine

+ Top of the line code base
+ Advanced database functions for customized user experience
+ Robust Content Management Solutions

3) Accessible on the Go

+ Mobile / iPhone versions for online content
+ Mobile optimized content

4) Highly Ranked & Positioned

+ Optimized meta tags, keywords, links and content structure for search engines

5) Optimized Social Media Life

+ Active in Social Media
+ Easy to track, reach & talk to
+ Strong player in creating content to improve positions in many areas

© 2010. Interaria. All rights reserved.

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Contact Interaria at 214-909-3900 or fill our contact form.

Follow Interaria on Twitter.

Google Caffeine for More Relevant Search Results

Google has announced its new method to rank and search web content. Google Caffeine is an update to how Google indexes web sites and web pages for search results. In the past Google’s method of indexing web sites by sending their Googlebots out around mapping sites took time. It could take up to two weeks if not longer for new content to be indexed and appear in search results. The new Google indexing system (Google Caffeine) is intended to make the search results show more current information faster, drawn from blogs and Twitter and the rest of the social media ecosystem.

Google Caffeine also attempts to better measure the relevancy of backlinks. In the old system many old web sites with high number of links have been ranking in higher positions than more recently launched sites with current and updated information. In this age of fast media postings 24/7, and users’ needs for relevant sources and information, Google needed to make these adjustments to its search engine and play catch up.

© 2010. Interaria. All rights reserved.

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