BACKGROUND: SOCIAL MEDIA EXPERTS ARE ON TWITTER
Social media is a relatively new field and the competition for words and meanings is strong. This is recognized by the individuals and companies who offer their services to the social media community. Continue reading Social Media Expertise in Titles: Business Professional, Active Doer, Existentially Involved
Interaria provides all Web graphics design and Web code development services to make your company’s social media presence unique and cohesive with your company’s brand identity and messaging.
Our social media identity design and integration services include:
- Setting up and customizing your company’s Twitter page: background graphics, layout colors, link colors, avatar icon
- Setting up and customizing your company’s social media widgets placed on your company’s website: Twitter feed, Facebook feed, Flickr feed etc.
- Setting up and customizing content sharing interfaces: Twitter ’Tweet’ buttons, blog content sharing icons etc.
- Selecting or custom designing social media icons to be placed on your company website: Facebook, Twitter, StumbleUpon, Digg, LinkedIn, Flickr, YouTube, Blog etc.
- Customizing your company’s Blog with optimal layout style, font sizes and styles, colors and graphics design elements.
By admin on November 18, 2010
This entry is filed under Dallas Web Design News, Interaria Portfolio - Featured Work, Social Media, Web Design & Development.Comments Off on New Website Launch by Interaria: Revitalize Laser & Aesthetics
Revitalize Laser & Aesthetics Clinic in Dallas, Texas is a leading provider of aesthetic laser and skin rejuvenation treatments. For instance, Revitalize Laser & Aesthetics Clinic is the only center in Denton County that offers sublative (beyond fraxel) skin rejuvenation – one of the most exciting new skin rejuvenation treatments available. Interaria was called in to design and develop a comprehensive, professional Web presence for Revitalize Laser. Interaria delivered a full cluster of products: The website features modern custom designed identity and layout, modern XHTML code, data base driven custom coded PHP/MySQL content management system, custom Web application for Promotions management, social media integrations (including data driven social media optimization code for data driven sub pages) for active participation in social media, and search engine optimized code and content.
The consistent color palette was designed to establish a sophisticated and disciplined look and the Web design’s refined imagery further creates a professional and respectful brand identity position, emphasizing the mission of Revitalize Laser – to provide “the safest, most effective aesthetic treatments available in a professional, caring and relaxing environment”. The web site’s administrator has an access to fully integrated PHP/MySQL data base driven custom coded content management system for the ability to add and edit new text, image and data content on all pages of the website. Likewise, Interaria’s content management system let’s the client independently add new sub pages to the website and organize their order of appearance. The website is integrated to the social media with integrated Twitter and Facebook feeds.
Visit Interaria Web Design Portfolio to view full case study. Please contact Dallas Web Design Company Interaria at 214-909-3900 for more information about this project or our Web design and development services.
By admin on November 16, 2010
This entry is filed under Austin Web Design News, Interaria Portfolio - Featured Work, Search Engine Optimization (SEO), Social Media, Web Design & Development.Comments Off on Interaria Launches a New Website for Mozart’s Coffee Roasters
Mozart’s Coffee Roasters is an Austin, Texas based European style coffee house. Interaria created a modern image rich interactive website reflecting the coffee house’s beautiful location and a wide array of tastes and delights. Interaria has been Mozart’s exclusive web developer since 2003. This is a third version of their website. Emphasis for the year 2011 is a full ability to manage the website’s content by the Mozart’s staff, and setting Mozart’s to an interactive path with site integrated social media features. The site is coded with XHTML, AJAX, PHP and MySQL web programming languages, providing a modern data driven code base for site-wide content management. Visit Interaria Web Design Portfolio to view full case study. Please contact Dallas Web Design Company Interaria at 214-909-3900 for more information about this project or our Web design and development services.
Search Engine Optimization is not a static process that only takes place on your website and with its code. Many clients don’t know that it is not enough just to make sure that all meta-tags are optimized, but it is at least equally important to make sure that your company’s website comes across as a valuable resource on the Web for relevant information. The more your company’s website and its text content is regarded as established with unique tone and approach, the higher the likelihood for higher ranking results. Valuable links from authoritative websites pointing to your site and mindful link building will help your company to reach higher ranking results in search engines.
Specifically, the 5 things that your company should know in the context of link building are:
Google continually indexes all websites and calculates a page rank for each website on a scale of 0 to 10. The higher the page rank, the higher the regarded status as a resource in the Web. New websites typically start from a page rank 0 and then move gradually upward. Page rank 4, 5, 6 or higher is generally considered a good rank that shows that the website is recognized and has relevant network of backlinks. For the page rank 9, the website is typically an established new media source and resources such as Twitter and LinkedIn; page rank 10 is reserved for only a few well known news websites, institutional websites or websites with a significant status-quo such as White House, Google, CNN, BBC, MSNBC, Government of India…to name few.
There are many websites such as http://www.prchecker.info/ where you check your website’s page rank. In modern browsers you can also install a toolbar that automatically displays and updates search engine ranking data such page rank by each url.
Now that you know your company’s page rank the obvious question is how to improve it. Mindful quality link building should be taken seriously. Interestingly, your company can get best results by actually focusing on your website’s content vs. scanning through “low quality” websites for links. Ask yourself, if I was a web master of another website, would I place a link to this website? What would be the purpose of that link? What unique, relevant information or resources has been provided on this page? If you know an organization that might want to point a link to your site or specific page, you can certainly send an inquiry or request (but before asking, please check to make sure that Google considers them a valuable source).
Follow Google’s advise and focus on the quality, not quantity. As Google puts it:
“The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors” (Source: http://www.google.com/support/webmasters/bin/answer.py?answer=66356)
Integrated social media tools on your website can help to increase links to your website. For instance, letting visitors to “tweet” a link to your website, share an article, make a “like” note to their Facebook page generate links and interest. It sets an interactive tone and shows that your company cares about being a valuable resource, and wants to encourage an exchange of information and opinions. An easy way to start content sharing is integrating a blog to your website. Integrating content sharing tool bars and applications to map and share the entire content on your site requires typically services by a Web professional.
Social Media is a relatively new and exciting way to establish your website as a valuable resource. For one, social media websites generally speaking have a high Google page rank and they are practically household names. As long as your company’s social media policy follows set user guidelines and supports your company’s own brand and marketing messaging, you are good to go. Active accounts in Twitter and Facebook for instance, create you instantly valuable backlinks.
Set actively your website’s content to a social media ecosystem by sharing key articles in article resource websites such as Digg or Stumble Upon. If you have a visual portfolio you can post it to Behance.net and then interlink it with your LinkedIn page. For sharing your company’s presentations or press releases consider file sharing websites such as SlideShare.net or Box.net.
Google’s new search engine Google Caffeine indexes activity in social media in almost real time.
Diversifying links pointing to your website is like diversifying your stock portfolio. Different pages on your website typically have a different set of key words. Overall this may result to higher search ranking results and more traffic to your website. Your company can encourage deep linking with social media share tools, and by creating a unique purpose and identity for each page.
Internal deep linking will also help Google index your site better and visitors access and share needed information. In this context, it is important that each page in your website is accessible from the menu bar (no dead ends or difficult corners) and that the your company’s brand message and key information is carried through on each page, and not only left for the Home page.
Successful link building strategies will bring traffic to your website. Please contact Interaria at 214-909-3900 (Dallas) or 512-300-9286 (Austin) for more information about link building and how it could benefit your business. Click here to fill our contact form.
Although Twitter was launched in 2006, one can notice a shift during 2009 and 2010 towards “business tweeting” by all sizes of brands, corporations and businesses aiming to connect with their customers and position themselves as modern, interactive, fast reacting and resourceful. As of today, despite still some strong resistance among Internet bloggers to accept the use of Twitter as a form of business/brand communication & messaging, many companies and organizations utilize Twitter as their primary or key word-of-mouth channel to spread announcements and information. Interaria’s web host MediaTemple announced recently that it has stopped sending email alerts about service down times and rather for now on would announce them in the company’s Twitter page. Another side for an example: The University of Texas in Austin was able to spread the world fast to its thousands of students when a disturbed gunman terrorized the campus area.
At first glance it feels that Twitter is all about the numbers. The higher the number of followers, the higher the popularity. Companies, brands and organizations that have a high number of users, members or subscribers have no trouble getting followers. For smaller specialized businesses – that deal with a small but special customer base – connecting with a large follower base is not an easy task. For instance, our company Interaria, runs at max. about 10 – 20 projects a year. In quantitative numbers that is less than the number of people entering to a brand store, say Whole Foods in Plano, within 30 minutes.
Interaria recently launched its Twitter page. Interaria’s Twitter account’s TFF Ratio (Twitter Follower-Friend Ratio) is clearly less than 1.0 of which many Internet bloggers out there classify as “not getting much Twitter Love in return”. As a company we advise to approach these type of classifications calmly, and not to take the personalized and often narcissistic nature and genre of social media too personally. Just like with exercising, rather set your own goals and objectives as a business in tiers, rather measuring your own progress than comparing yourself to others.
One of the biggest targets of critique by social media bloggers are (of course) other social media bloggers who have self-claimed their position as social media gurus* and from this position of expertise and popularity give advise and instructions on the proper use and best strategies on Twitter. Interaria is new to Twitter but we suggest that your company does some independent research. Start simply from the Twitter’s user rules page (http://support.twitter.com/articles/18311-the-twitter-rules) that clearly state the policies for the proper use of Twitter. The closer you follow the policies, the better longevity.
In its rules page Twitter clearly sets the rules against spamming and excessive self-promotion, outlining a policy for balanced “organic” use of Twitter. For instance, Twitter rules outline not to grow the number for accounts “followed” much higher than number of “followers”. This can be hard at first and we also had our first stumbles – and we still do.
As we’ve grown to use Twitter, our own experience has been shifting away from the numbers game to use tweeting (and blogging and other social media activity) as an input for inspiration to do more research, grow as a company, and develop our service offerings. We at Interaria think that providing real quality resources and help is the way to go. In the end, if that value cannot be measured in a clear cut number on a public page then so be it. You will get as much back, if not more, as you give, and just like in life there’s no guarantee of endless love, and heck, we never asked for it.
* Self-promotion aside, Interaria regards that web design / development companies need to have some kind of responsiveness to this topic. As a web design / development company we need to be ready to give proper answers and advise to our customers, and be sure to inform them about their choices. As popular as social media is, many of our customers are new to this topic.
© 2010. Interaria. By Meri Kuusi-Shields. All rights reserved.
Below are the main points from the Twitter rule book (unedited, without a spin). We sincerely ask our clients to read these rules thoroughly:
Direct Source: http://support.twitter.com/articles/18311-the-twitter-rules
You may not engage in username squatting. Accounts that are inactive for more than 6 months may also be removed without further notice. Some of the factors that we take into account when determining what conduct is considered to be username squatting are:
- the number of accounts created
- creating accounts for the purpose of preventing others from using those account names (…)
- You may not use the Twitter service for the purpose of spamming anyone.
- What constitutes “spamming” will evolve as we respond to new tricks and tactics by spammers.
- Some of the factors that we take into account when determining what conduct is considered to be spamming are:
- If you have followed a large amount of users in a short amount of time;
- If you have followed and unfollowed people in a short time period, particularly by automated means (aggressive follower churn);
- If you repeatedly follow and unfollow people, whether to build followers or to garner more attention for your profile;
- If you have a small number of followers compared to the amount of people you are following;
- If your updates consist mainly of links, and not personal updates;
- If you post misleading links;
- If a large number of people are blocking you;
- The number of spam complaints that have been filed against you;
- If you post duplicate content over multiple accounts or multiple duplicate updates on one account;
- If you post multiple unrelated updates to a topic using #;
- If you post multiple unrelated updates to a trending or popular topic;
- If you send large numbers of duplicate @replies;
- If you send large numbers of unsolicited @replies in an attempt to spam a service or link;
- If you add a large number of unrelated users to lists in an attempt to spam a service or link;
- If you repeatedly post other users’ Tweets as your own;
- If you have attempted to “sell” followers, particularly through tactics considered aggressive following or follower churn;
- Creating or purchasing accounts in order to gain followers;
- Using or promoting third-party sites that claim to get you more followers (such as follower trains, sites promising “more followers fast,” or any other site that offers to automatically add followers to your account);
- If you create false or misleading Points of Interest;
- If you create Points of Interest to namesquat or spam.
Social media sites and applications provide a powerful platform to connect and engage with customers / consumers / clients / piers. In the beginning things are new and exciting: new followers are showing up in Twitter; Facebook friends feel very supportive; blog posts are fun to write; new applications and integrations such as Digg, StumbleUpon, SlideShare are exciting to discover; Google Caffeine picks up posted social media content fast.
At some point – most likely – just like with exercising, the first excitement fades: new ideas turn harder to come up with, and other “more important” or “more intellectual” work starts eating time and questioning the overall motivation – perhaps categorizing social media participation as gullible, unimportant or just pure entertainment. The mind has its tricks, it turns around coins, and plays for our immediate comfort.
To counter attack and in order to stay in the path of active social media participation it is important to create a routine, hold yourself accountable and track results. Interaria’s Social Media Optimization Kit is designed to approach social media participation from a practical standpoint, and strengthen the lines for commitment and goal setting.
As web developers we can optimize client’s social media applications and interfaces from a technical point of view but our client – or the person or marketing department in charge of the client’s social media content – has to be fully integrated into the process. What eventually sets the company apart from others is the active systematic participation itself; blogging every Tuesday and Friday, tweeting every day, following and commenting interesting web content, showing expertise and commitment. It is our commitment, as social media optimizers, to make sure that our clients are not only informed and educated about their choices but that they also have the tools and set goals to make their social media participation a pleasant task (and yes, a routine) that can lead to successful results.
Our “kit” is a client’s workbook to break social media into smaller, more manageable pieces: it documents motivation, goals, participation activity, and newly created content and links. We meet with our client on a regular basis to go through the progress documented in the workbook, discuss new ideas, and implement any technical changes. In 2 – 3 months of time, we’ll have a good source for tracking the client’s social media participation activity that can be analyzed not only in the context of set marketing goals, but also in the context of the client’s search engine ranking results and client’s site’s traffic. Just like with exercising, some strategies and plans will work better than others. A systematic approach brings clarity to the chosen paths, enforcing goal setting and clarifying direction.
© 2010. Interaria. All rights reserved.
Please contact Interaria at 214-909-3900 (in Dallas) or 512-300-9286 (in Austin) to discuss your company’s social media optimization needs. A draft SOM plan is available upon request.
Interaria naturally endorses public transportation and ecological living. Since buses are yet to have a strong design image, we opted to use this glossy vintage car illustration to demonstrate our cluster of services. A consumer buying a car perhaps originally and initially gets intrigued by its style and design. Despite the first emotional connection and attraction, any sensible consumer wants to find out how the engine functions, what type of special features are included, how fast can the car go, how long will the engine last, how solidly and to what detail was the car manufactured, and so on.
Similar demand and desire for information should apply when signing up to develop a web site. The bottom line: if you are investing on a web site, and intend to use it for several years to come, make sure you are not basing you decision making only to what you see outside. Ask questions and look inside the hood, to make sure you will get a powerful and functional engine and code base that serves your company’s needs and growth goals.
Interaria bases its web site and online media development on five premises to deliver a full package:
+ Cohesive Brand / Web Identity
+ Organized Web architecture based on optimal user experience
+ Top of the line code base
+ Advanced database functions for customized user experience
+ Robust Content Management Solutions
+ Mobile / iPhone versions for online content
+ Mobile optimized content
+ Optimized meta tags, keywords, links and content structure for search engines
+ Active in Social Media
+ Easy to track, reach & talk to
+ Strong player in creating content to improve positions in many areas
© 2010. Interaria. All rights reserved.
Contact Interaria at 214-909-3900 or fill our contact form.