Design & Technology Blog   

Archive for the Social Media Category

Google Caffeine for More Relevant Search Results

Google has announced its new method to rank and search web content. Google Caffeine is an update to how Google indexes web sites and web pages for search results. In the past Google’s method of indexing web sites by sending their Googlebots out around mapping sites took time. It could take up to two weeks if not longer for new content to be indexed and appear in search results. The new Google indexing system (Google Caffeine) is intended to make the search results show more current information faster, drawn from blogs and Twitter and the rest of the social media ecosystem.

Google Caffeine also attempts to better measure the relevancy of backlinks. In the old system many old web sites with high number of links have been ranking in higher positions than more recently launched sites with current and updated information. In this age of fast media postings 24/7, and users’ needs for relevant sources and information, Google needed to make these adjustments to its search engine and play catch up.

© 2010. Interaria. All rights reserved.

Social Media Optimization (SMO)

Interaria can set your company to a modern, interactive social media environment and ecosystem with the following services:

  • Incorporating (embedding) blog to your company’s website. Visitor doesn’t have to leave your site to read/subscribe to the blog
  • Setting up and linking to an external blog; there are tons of layouts to choose from, and designs can be customized
  • Social media icon links to Twitter / Facebook / LinkedIn / Digg and other social media forums
  • Twitter tweets embedded to the site
  • “Share” content / article: Twitter, Facebook, Digg / RSS feeds, other social media
  • Custom strategies (and technical and design help) for brand communication, consistency, dialog and call to action in social media forums

© 2010. Interaria. All rights reserved.

Contact Interaria at 214-909-3900, not only for your company’s SEO needs but also for SMO. A well planned active SMO can also support your company’s search engine ranking goals.

Does Your Company Need a Blog?

Interaria can set up any blog type – WordPress, Moveable Type, TypePad, Blogger, ExpressionEngine, Serendipity – for your company and customize it according to your company’s preferences and brand identity / messaging. You don’t need to settle on a basic template. Blogs can be fully designed, customized and personalized, just like regular web sites. We also provide solutions that update your company’s Twitter page automatically, each time a new entry has been added to your blog. Give us a call at 214-909-3900 or fill out our contact form.

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