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Posts tagged Mobile Media

Adobe Edge for Cross-Device Friendly HTML5, CSS3 and JavaScript code based Interactivity

Adobe has just launched a new animation program, Adobe Edge, that takes promising steps towards the world of mobile media animations and interactivity. Adobe Edge functions in many ways like a Flash program with the key difference that the created animations are not exported as a swf movie but they are actually converted into a mathematical HTML5 code along with CSS and javascript that can be further developed in HTML mode. Animations and interactivity designed by Adobe Edge are compatible with mobile devices that do not support the Flash player. Interaria is following and testing the developments of Adobe Edge program closely, and providing the most current motion and interactivity solutions to our clients.

Official product page:

Watch a video by Adobe about Adobe Edge:

Google’s Goal: Not Just a Search Engine but an Operating System of Your Life

Google For LifeJohn Battelle, a seasoned Google expert, talked on October 13, 2011 in Bloomberg Television interview about the current status quo of Google, and where the company is heading. Battelle makes two key arguments: 1) Google is a strong player in the mobile market and continues to grow its search business for mobile users, especially the Android market, and 2) Google+ is not only a social network but a systematic effort by Google to increase user loyalty and fluidity between all Google’s products and services.

In summary, the key points made about Google by Battelle are:

  • Google has managed to gather mobile ecosystem to their benefit
  • Google search business continues to grow; Google is now focused on developing AdSense for mobile
  • With Google+ , Google is moving beyond search to social media and media in general
  • Google is a relevant contestant against Apple in the mobile market
  • Google wants to be “the operating system of your life”
  • Google+ is the mortar between all Google’s services: Chrome, Android, Google apps etc

© 2011. Meri Kuusi-Shields / Interaria. All rights reserved.

Native Mobile Apps << and/or >> Optimizing Media Content For Cross-Device Use

This image by Twitter summarizes the various mobile device platforms and draws vividly that the smartphone and tablet environment is something each company should take seriously when considering how they want to best serve the growing number of mobile device users. Twitter has developed native apps for each relevant smartphone and tablet in the US market taking a strong argument for native app development. Another or an additional route is to optimize web media to display optimally in mobile devices without requirements (or encouragement) to download iOS or Google Android apps. For instance, Facebook considers its website to display optimally on an iPad and has not (so far) developed a native app. Many newspapers and online magazines on the other hand are fully engaging in iPad app based online magazine production but still figuring out how to handle raising advertising money and subscriptions on this new platform.

How to position in the growing mobile market of smartphones and tablets? There are currently many options for a company to choose from, and here is just the surface:

  1. Develop website only, optimized for mobile devices but not displayed in any mobile specific ways.
  2. Develop website + iPhone version prompted upon visiting a site via iPhone (not app).
  3. Develop website + iPhone app.
  4. Develop website + iPhone version prompted upon visiting a site via iPhone (not app) + iPhone app.
  5. Develop website + iPhone app + iPad app.
  6. Develop website + iPhone version prompted upon visiting a site via iPhone (not app) + iPhone app + iPad app.
  7. Develop website + iPhone app + Android mobile app.
  8. Develop website + iPhone app + iPad app + Android mobile app.

This list would continue with any other alternative scenario by combining variables above. Dallas iOS app developer Interaria will be reviewing specific examples of mobile media within this framework during this week.

Native iOS iPad App or Cross-Device Use? – Case of Facebook, Twitter, LinkedIn

In the coming weeks Interaria – a Dallas iOS iPad app developer – will be focusing on discussing how media and content should, could and can be developed and optimized in the effort of aiming for an “optimal” user experience and interaction on iPhones and iPads. There are many frameworks and positions in this discussion. Ultimately the conversation is about developing iOS apps for iPhones and iPads (“native” apps) vs. creating web media and content that displays and functions well on cross-device use. Continue reading Native iOS iPad App or Cross-Device Use? – Case of Facebook, Twitter, LinkedIn

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