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Tracked SEO Results for Committed Clients

The highest search engine ranking results are for companies (web and mobile sites) with an ongoing strategy and active approach to content creation and media interaction. Interaria’s job is to support these goals.

There are a few companies or businesses that wouldn’t want to be found at the top of a list in search engine searches. But how many companies and businesses are willing to put in the work and commitment what it takes? Unfortunately getting top results requires work. The good news is that it is completely possible.

We create a search engine strategy and practical work plan for our client according to their goal setting and commitment (time/work hours/budget). Our strategy includes making sure that the web and mobile sites we develop are coded and linked according to the best practices of search engine optimization and that our clients are aware of the importance of content creation and social media participation. For clients who rather have us develop their content and media presence we offer content creation services such as copywriting, blogging, social media management and newsletter/press release writing services.

For tracking and improving search engine ranking results we recommend creating a practical work plan (please contact us to view an example) that includes improving and measuring metrics in all areas of SEO.

Our SEO service kit includes:

  • Making appropriate changes to site meta-tag structures
  • Editing/adding site content and its formatting
  • Tracking targeted ranking results on identified and important keywords
  • Optimizing mobile content for SEO with proper page linking
  • Tracking and submitting back links
  • Participating to social media (new posts) and tracking results (impressions, interaction, likes etc)
  • Creating blog posts and tracking results
  • Providing site traffic reports
  • Tracking development report of Google PageRank
  • Tracking development report of Alexa Rank
  • Illustrating tracked data in graphically pleasant and optimal format
  • Providing custom dynamic reports with data query options (timeframe, sort out by etc)

Interaria is committed in providing search engine optimization and consulting services to our clients, and make sure that they have the tools and options to reach high search engine page rank (SERP) results.

Mobile Site Optimization


Often, a client may already have a desktop site which they are now looking to optimize for mobile device surfing. To begin the process, we need to define the scale for the mobile site: Will the mobile site provide the same or similar content as offered on the web? Or will the mobile site offer just a summarized content with links to the desktop site for more information?

While smaller scale mobile sites may be faster to develop, there is now a clear sift towards approaching mobile users with a similar respect and seriousness as the desktop users. This means that the mobile platform offers similar scale of the content as the desktop versions, with proper content development and optimizations for mobile viewing.

Today, mobile sites are no longer secondary optional versions of the desktop site but independently relevant and important media catering the growing user base that visits web and uses apps with their smartphones.

When developing properly optimized mobile sites several decisions has to be made regarding messaging, content and codes:

Creating a Redirect Strategy

Many visitors access websites through Google Search. If the link Google places in its search results leads to a url of a desktop version of the site, it is important that the page owner has a strategy in place with regards to how to handle a visitor on a smartphone. A good practice is to redirect the visitor to a relevant page on the mobile site rather than to take the visitor to a mobile site’s landing page. Furthermore, dynamically created pages and content should also be formatted for mobile viewing. The larger the desktop site is, the more work it takes to create an effective redirection strategy. Consider delivering all relevant content on a mobile site making sure that all links stay within the mobile site.

Unifying Content Management Systems

Especially when developing a large scale site it can be cumbersome to manage two versions of the site, the desktop site version and the mobile site version. Content updates such as adding text or images would take a double amount work in case these sites would utilize two separate, disconnected content management systems or no content management systems at all. A content that streams from one centralized content management system saves time and minimizes errors. An experienced content management system developer can create a custom CMS solution with specified features for a desktop site and specified features for a mobile site, while maintaining most of the content under one umbrella.

Providing Mobile Optimized Media Content

Flash videos, games and animations don’t play on Apple’s iOS devices and require a strategy how this type of content will be handled on mobile devices. Rather than displaying a message of not viewable content for the user’s device, it is better to offer alternative content making sure the mobile site doesn’t appear broken or come across as a secondary version.

Considering a Responsive Design

Instead of building a separate mobile web site, a client may consider a combination site designed and coded responsibly according to responsive design principles. Mobile applications developed with HTML5 utilizing responsive user interface design focus on adjusting the presentation of web media content for mobile device use. A strong well planned out CSS rules and coding is the key for successfully implementing the responsive design method. According to set CSS rules, the display of the applications’s content layout and components may be programmed to auto-reformat for display mobile differently than on tablet or desktop. An example of responsive web design would be for a layout that displays four columns of content in a ‘landscape’ view on tablet devises, but when in ‘portrait’ view, would auto-shift to show only two columns of content instead of 4. Further, then when the same content is viewed on a mobile devices, the content would shift to slim down further to show only one column of content. Responsive UI Design is not a mobile web application framework but rather a method for allowing well planned and coded HTML5 content to display differently on desktop, table and mobile.

Bottom Line: A properly optimized mobile site takes a user to a correct relevant page when accessing site through a search engine result link, indexes well on search engines, displays content in a mobile friendly manner, and has a fluent flow for interactivity.

Google’s Goal: Not Just a Search Engine but an Operating System of Your Life

Google For LifeJohn Battelle, a seasoned Google expert, talked on October 13, 2011 in Bloomberg Television interview about the current status quo of Google, and where the company is heading. Battelle makes two key arguments: 1) Google is a strong player in the mobile market and continues to grow its search business for mobile users, especially the Android market, and 2) Google+ is not only a social network but a systematic effort by Google to increase user loyalty and fluidity between all Google’s products and services.

In summary, the key points made about Google by Battelle are:

  • Google has managed to gather mobile ecosystem to their benefit
  • Google search business continues to grow; Google is now focused on developing AdSense for mobile
  • With Google+ , Google is moving beyond search to social media and media in general
  • Google is a relevant contestant against Apple in the mobile market
  • Google wants to be “the operating system of your life”
  • Google+ is the mortar between all Google’s services: Chrome, Android, Google apps etc

© 2011. Meri Kuusi-Shields / Interaria. All rights reserved.

Optimizing Google’s AdWords For Mobile Devices

By far, the dominant advertising platform on the web is Google’s AdWords. Up until very recently, Google’s AdWords was fine with serving ads to mobile devices that linked to pages with Flash content. In a recent change in policy, Google’s AdWords seems to now block serving pay-per-click ads to mobile devices (iPad/iPhone/Android) if the advertised website being linked to in the ad has any Flash running on it. This includes websites running javascript coded “Flash-checkers”.  Google’s AdWords now requires that at least on your site’s initial landing/home page where you may have used a Javascript based Flash checker, you’ll now need to instead add specialized web code for checking what type of device has arrived to your home page, and then auto-route a visitor to appropriate mobile friendly Flash free content.

The situation is definitely not completely clear yet because Google hasn’t made any official statements on the matter.  Since Goolge’s own Android mobile platform supports Flash this new policy is interesting, and appears to cater the growing market of iPhone and iPad users.

Dallas Web design & development company Interaria follows the developments of AdWord policy closely. Interaria specializes in coding websites that are “Google-friendly”.

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