The Heart Center of North Texas (HCNTX) is a leading provider of cardiovascular medicine in North Texas. Working with an established and prominent practice gave Interaria the opportunity to establish strong and cohesive identity design that engages the audience with respect, positive confidence and consistency.
The website’s brand identity is established on HCNTX logo color red which we opted to use as a brighter and stronger hue. The red identity elements were then integrated with medical blue tones along with gradients, building up a brand position of an engaging, professional, experienced and modern practice. The imagery follows and builds up on the heart theme. Close-up visuals of nature, natural elements and human faces include and invite by setting an open and respectful tone.
Interaria also wanted to make sure that the site provides a platform for future growth of the content and structure, and that the site can become a true interaction point between the service provider and patients. The image, document and text content on the website is data driven by Interaria’s PHP/MySQL based CMS code and CMS solution. The administrator of the website can login to an admin portal area to manage text and digital content.
Content writing services
Web site identity and layout graphics design
AJAX based image view system
PHP/MySQL database code design and development
PHP/MYSQL custom Content Management System (CMS) for the text content
PHP/MYSQL custom Content Management System (CMS) for banners
PHP/MYSQL custom Content Management System (CMS) for bio listings
PHP/MYSQL custom Content Management System (CMS) for photo galleries
Admin Area for managing all CMS driven content
Search engine optimization SEO