Dallas SEO company Interaria utilizes a 4-Step Process developed by our SEO team for improving our client’s search engine ranking results. The SEO project may include several development cycles depending on the overall search result goals, competition of certain keywords (saturation), scale of the client’s website and online media presence, and available time and budget. Because search engine ranking results can shift around during the optimization time, our Dallas web design & SEO team recommends that the project at total should take at least 30 days, and ideally for the optimal results SEO cycles should be an ongoing process as long as the client wants to maintain and compete for good search engine ranking results.

• Getting to know client’s website
  
• Overviewing social media presence, if any
  
• Introducing client with key SEO terminology
  
• Gaining understanding on competition, goals, and past efforts
  
• Explaining the process
  

• Analyzing website’s current state of optimization and ranking results by using several online SEO tool sets
  
• Utilizing Bruce Clay software
  
• Utilizing Google analytics
  
• Utilizing back-link checkers
  
• Creating Alexa ranking report
  

• Backlinks: Increasing the number of quality backlinks pointing to client’s website. Dividing responsibilities. For instance, for creating backlinks (listing website on paid directories etc), some work can be done by the client and some by Interaria.
  
• Interlinks: Increasing interlinks on the website. By Interaria.
  
• HTML tags: Optimizing HTML page with alt tags, meta tags, and title tags. By Interaria.
  
• Keywords: Key word density optimization. By Interaria
  
• Speed: Optimizing website’s code and graphics for fast browser loading speed. By Interaria
  
• Copy/Content: Producing more relevant copy (text content) to website. Dividing responsibilities.
  
• Social media: Increasing content relevancy and links on social media. Dividing responsibilities.
  
• Press Releases: see backlinking/social media. Dividing responsibilities.
  
• Increasing Traffic: Marketing strategies for inviting customers to visit website & social media pages
  

• Reporting SEO results to client
  
• Measuring website traffic, new backlinks, search result ranking by keyword and phrases, traffic and links from social media, Google page rank, Alexa rank, keyword density analysis
  
• -> Consultation, increased knowledge, refining goals and strategy. -> Cycle 2 begins, see Step 1