Google announced on Monday April 11, 2001 in Google Webmaster Central Blog that it has made additional changes to its Google Panda search engine algorithm (launched in February 2011). These changes affect English-language Google users. Continue reading New Tweaks in the Google Panda Algorithm Continue Calling For Quality Content
Relying on your social networks’ recommendations is the new trend to which Google is also tapping in with their recently announced +1 like feature. So far the reception of this news hasn’t been crazy excited. Somehow the idea feels forced and too close to what Facebook is already doing. Regardless, Google is an institution and will most likely get people tapping their fingers. This is an additional factor to be taken into account in SEO. Google will for sure keep their heads up in trying to prevent any artificial +1 liking with the aim of showing up higher in search results. Dallas web design & SEO company Interaria follows closely the +1 development by Google and will advise our clients accordingly.
Ever wondered how do the businesses show up on a Google Map when you are searching for…let’s say an Italian restaurant in Plano, Texas. The red dots on the map indicate businesses that are relevant to your search and have submitted their business profile on Google Places:
Similarly if you search Italian restaurants in Plano, Texas in Google’s regular interface, you are soon to notice that most search results on page 1 include a Google Map dot indicating again that these businesses have created a profile on Google Places:
For a restaurant in Plano, Texas it looks to be crucial to have a Google Places profile in order to be listed in page 1 by Google. In short: Google Places profile is crucial for any company with a physical location as Google gives a great emphasis on verified and custom local information.
Considering how expensive search engine marketing such as ad word campaigns can get, listing your business on Google Places is something you don’t want to miss out. Here are Dallas SEO company Interaria’s “5 Top Reasons” for why not to miss out on listing your business on Google Places.
1) Rank Higher In Google’s Search Engine Results
Boost your local search marketing by showing up higher in Google’s natural search results. Google emphasizes local information and is more likely to show your website higher in search engine ranking if your company has created a Google Places listing.
2) Be Found On The Google Map
Set your business to be found by related key words from the Google Map (not just by company name). Works on mobile phones too. Great for serving potential customers on-the-go looking for your services. Be careful to provide as accurate information about your business as possible. For instance if you bakery is officially called “Dinah’s Bakery”, don’t keyword stuff your Google Places name entry as “Dinah’s Fresh Baked Daily Bakery Goods”, or you listing will be penalized.
3) Feature Your Business
Customize your profile page with your company photos, special offers, information about your business and link to your website. The page design does not allow that much but lets you upload key information and images about your business.
4) Receive Top Reviews
Let your customers praise you and leave reviews. Higher ratings equal often to more customers. In the era of social media it doesn’t help to be shy. Google Places profile features also reviews by other social media sites. For instance, if your business is a restaurant your profile page may display customer reviews also by yelp, urban spoon, yahoo and so forth.
5) Get All this For Free
Take advantage of this service because it is free! If you have spent money on Google adds you know how expensive search marketing can get. This service is absolutely free, and not using this service really serves no excuse.
Google Places profile page requires creating an account with Google.
Dallas SEO agency Interaria would be delighted to discuss further your company’s SEO needs and provide search engine optimization and search engine marketing consulting services as needed. Please contact us in Dallas 214-909-3900 or use our online form to reach us.