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Google’s Matt Cutts Provides a Quick Summary on SEO Basics

This quick interview gathers quite neatly the essential ingredients of effectively search engine optimizing a website. Matt Cutts from Google promotes writing original blog content as a way to increase links pointing to one’s website. Cutts also reminds that metatags, specifically the title and description tags, are actual marketing content displayed for the consumer in search engine page results (SERP), and therefore should be carefully written to promote the website in an effective way.

SERP zebra
SERP Zebra