Google has just launched Google Voice Search for Desktop (June 15, 2011) currently working on Google Chrome browsers. This is an extension to the original Google Voice app for smartphones. SERP Zebra has been impressed by the voice recognition software’s ability to understand different accents and systematically show correct results.
The new desktop version will for sure get some new audience for instance among the field of education. For the mobile app users who have been enjoying automated local search results without having to “say” the region, the Google Voice Search for Desktop version will not be a disappointment either: The Google Voice Search for Desktop features a similar location based search intelligence as with the smartphone apps. For instance, if your computer’s IP address is based in Dallas TX, and you want to search for Thai restaurants in Dallas, you don’t need to “say” the city “Dallas”. (The location based search feature is even more accurate on smartphones as the software is tied to the phone’s GPS.)
SERP Zebra tested both the Google Voice Search for Desktop and the Google Voice Search for iPhone App. The voice recognition ability was equally strong on both platforms. SERP Zebra is happy to report that the search test for “zebra photos” worked well:
Media by Google:
Google Voice Search for Desktop, New promo video by Google
Google Mobile App for iPhone with Voice Search
Screenshot of Google’s Mobile page of Google Search app for your phone:
Let SERP Zebra know what you think about the Google Voice Search for Desktop. Do you think this will be a popular search feature, or is just an extension to the phone apps? Leave your comments below.
Does Google Goggles Recognize “365 Instant Coffee” by Whole Foods? Yes and no. Google Goggles is able to recognize the 365 brand logo but does not understand the bar code of the product.
How about the Whole Foods paper bag? No way, the paper bag can walk away free from any analyzing smartphones.
SERP Zebra / Interaria is not affiliated with Whole Foods. The above example is a random example to test the limits of Google Goggles logo and bar code recognition. We regard that Whole Foods and 365 brand are not obscure but not completely main stream either. Read more about our testing of the Google Goggles mobile application here: Google Goggles Creates New Demands for Optimizing Images
Today, Google Goggles app recognizes commercial brand and product images such as magazine print ads, logos and bar codes, giving its best effort to provide a consumer with “relevant” search results based on the data it receives from the images. What has your experience been with using Google Goggles? Does Google Goggles offer any value added features in your opinion? We welcome your comments.
Search engine optimization has been about creating and optimizing relevant text content, keywords, links, listings, HTML tags, and site maps. Images haven’t – until this point – been that much at the center of focus in the optimization process. The new image recognition software especially utilized in mobile media is changing things quite rapidly and shifting the search from words and phrases to a visual object recognition. Google has tapped into this software development by launching a mobile device based web search engine tool, Google Goggles. The app was launched in 2009, and significantly upgraded in March 2011 with new useful features such as a bar code reader. Google Goggles currently runs on Android smartphones (1.6+ required) and now also on iPhones (iOS 4.0 required). Today, Google Goggles app recognizes commercial brand and product images such as magazine print ads, logos and bar codes, giving its best effort to provide a consumer with “relevant” search results based on the data it receives from the images.
SERP Zebra tested the image recognition with the Google Goggles iOS app
SERP Zebra tested Google Goggle’s image recognition capabilities with a Google Goggles iOS app. In our testing, Google Goggles was able to recognize some products by their bar codes but many products got unrecognized in which case the software only scanned the code number without any related information. As warned by Google, images of people, animals, and landscapes merely resulted to related images of similar colors and shapes. For instance SERP Zebra snapped a photo of Hollister Co’s promotional postcard of a wheaten terrier which resulted to uneven results. At times, the software was trying to read the text underneath the image; and at other times the scan resulted to a bunch of miscellaneous images of similar colors and shapes:
Below are more samples of how Google Goggles app recognizes brand and product images. Each successful result can be tapped in the app for search results in the Google search engine.
1) Image recognition for objects with logos:
2) Image recognition of magazine ads:
3) Image recognition of bar codes:
How can your website be further optimized for Google Goggles?
Currently, from our testing, Google Goggles works best with:
identifying brand logos
recognizing known brand products
recognizing popular magazine ad campaigns
reading text from products and ads (so you don’t have to type the text yourself into a Google’s search engine bar)
For gaining SERP advantage here, SERP Zebra recommends to make sure that:
your company’s logo on your website is uploaded as a separate file
your company’s logo on your website is labelled properly such as yourcompanyname_logo.jpg
your company’s logo on your website contains your company name in the image’s alt tag.
you have close-up images of all related trademarks and brand logos related to your business, indexed accordingly (see above)
you have close up images of your products
you regard images on your website as part of content information, not just as brand building visuals
Check out the recent Google Goggles marketing video. Is the featured example of the use relevant enough to make a strong case?
Does Google Goggles offer any value added features in your opinion? Leave your comments below.
Google has revealed its latest Titan security key — and it’s now compatible with USB-C devices. The latest Titan key arrives just weeks after its closest market rival Yubico — which also manufactures the Titan security key for Google — released its own USB-C and Lightning-compatible key, but almost two years after the release its […]
The Pixel 4 is set to be unveiled at an event on Tuesday. This much we know for sure. We know a bunch more, too, (as outlined in this rumor roundup from yesterday), thanks to both official reveals and unofficial leaks. How much of this was planned is hard to say, but Google seemingly doesn’t […]
Here in New York, the air is crisp and the leaves have begun to turn crimson and brown. That can only mean one thing: hardware season is upon us. Backdropped by cloudy, gray Manhattan skies, Google is set to take to the stage on Tuesday, October 15, to show off its just-in-time-for-the-holidays hardware line. As […]
It’s October, which means it’s officially the spookiest time of the year. We don’t want to wait until the 31st to start having some fun, so we’re back with this year’s Frightgeist, Google Trends’ collection of Halloween’s most-searched costumes. People looking to (trick or) treat themselves to the perfect Halloween look started the costume hunt last […]
Editor’s note: For National Hispanic Heritage Month, we teamed up with Los Angeles-based artist and photographer Arlene Mejorado, whose work explores themes of racial identity and cultural experience. She brought the family stories of Joana Diaz and Lenny Trujillo to life for this article.Mimi Lozano says genealogy has been a way to dispel the many […]
Nearly 20 years ago, a green Versace dress broke the internet, and Google Images was born.It was February 2000 when Jennifer Lopez wore a jungle print dress, designed by Donatella Versace, to the Grammy Awards. Seemingly overnight it became a fashion legend, as well as the most popular search query Google had seen at the […]
A few months ago, we asked what content you wanted to see more of on the Google Mobile Blog, and the answer was quite clear: more Android! We launched +Android on Google+ and now we’ve launched the Official Android Blog, a new place for you to find all the latest news from the Android team. […]
Today we’re announcing the new Google Offers app for iPhone. Now, iPhone users can discover, buy and redeem Google Offers, as well as deals from our partners, on-the-go. Some of the features of the new Google Offers app for iPhone include: Instant savings, just around the corner: Quickly discover offers near you in map view […]
(Cross posted on the Official Google Blog)Starting today, when you use the Google Search app on your iPhone, you’ll see a completely redesigned interface that gives you faster results, beautiful full-screen image search, and a simple way to access all your Google apps in one place. Search by voice, by typing, or with your cameraGet results, fastWhen you’re on […]