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Russian Search Engine Yandex Doesn’t Care For Lady Gaga on Twitter

SERP Zebra tested Yandex, the Russian search engine by typing in several searches of Twitter accounts such as twitter.com/cnn, twitter.com/msnbc, and twitter.com/ladygaga. None of these popular Twitter accounts showed up in the Yandex’s English language search stream. Turns out that Yandex, that is more popular in Russia than Google, doesn’t care that much for indexing Twitter accounts including the official Twitter account of Lady Gaga with over 10 million followers.

Take a look at these four screen shots of search results for the search term twitter.com/ladygaga by the four major search engines – Google, Yahoo!, Bing, Yandex – taken on May 26, 2011.

Google brings in most results to Lady Gaga’s official Twitter account including selected Tweets by Lady Gaga to her 10,423,008 followers.

Yahoo! also recognizes Lady Gaga’s Twitter account but does not display individual tweets.

Bing follows Yahoo!’s model in recognizing Lady Gaga’s Twitter account but not displaying individual tweets.

Searching Lady Gaga’s Twitter account does not bring results in Yandex. Odly Yandex does list a Brazilian fan Twitter page for Lady Gaga and websites that contain Twitter feeds and media associated to Lady Gaga’s Twittter account.

Yandex itself estimated in 2010 that 60% Russians use Twitter. SERP Zebra does not make any assumptions about Yandex’s policies, whether they are technical, political or under works. SERP Zebra simply wants to bring in these screenshots to remind that different search engines have different practices on how they index content created for social media sites. In the case of Yandex, the Yandex search engine sees Twitter as a walled website which has very little cracks or windows.

5 Reasons To Use Twitter

Twitter recently celebrated its 5th birthday. Today Twitter is very much a main stream social media forum and any company interested in increasing leads and search engine ranking results should not shy away from using this service. Continue reading 5 Reasons To Use Twitter

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