SERP Zebra Blog   for higher SERP

SERP Zebra Just Heard: Search for TurboTax Up by 450% in the Google Search Engine

Instant information is badly needed when it comes to filing taxes within a deadline. The official Google Blog reports today (April 17, 2011) that the search term for TurboTax has gone up by 450% since mid-January. And not surprising, the search term for Tax Extension has also gotten up. Click here to view the full statistics on tax terminology searches.

SERP Expert? Sounds Fancy. What exactly is SERP?

We have been noticing that some SEO professional are now calling themselves SERP Experts. This is not so much because SERP is that different than SEO (it is one type of SEO) but because SERP still sounds fancy and its meaning is not that known by the general public who doesn’t work in the SEO industry.

So what exactly does SERP stand for? SERP is a formation of first letters from the term Search Engine Results Page. A SERP Expert, such as Interaria, holds special understanding and knowledge on how each search engine (Google, Yahoo, Bing) calculates its SERP results. For instance, Google has recently with its Google Caffeine social media indexing system and Google Panda algorithm set clear signals to the SEO community optimizing ranking results that it emphasizes information that is 1) recent, 2) local, and 3) unique.

A SERP analysis looks into these signals closely understanding that search engine optimization needs to be conducted according to the latest industry recommendations and announced changes in direction. SERP refers to everything that takes place on a search engine ranking page, not just the natural results but also local results and paid advertisements (such as Google AdWords). In this sense, a SERP Expert can also recommend paid search engine marketing as an additional method to rank higher on a SERP page.

SERP and Dallas SEO experts at Interaria specialize in optimizing web content for high SERP results. Please contact us in Dallas 214-909-3900 for more information about our web design and SEO services. Click here to fill out our quick online form.

Have You Created a Profile in Google Profiles?

Google Profile is One of Google’s Many Professional Services

Your company might have been using Google AdWords for several years without looking into additional (and yes, free) member account features Google is offering. Yes, the Google search engine and Google AdWords are what Google is most known for but there are also other features that Google would like you to try out. If you login to your Google Account and then go to your Account/Dashboard page you will see a number of links to Google’s additional networking services:

The Dashboard shows links to Google’s networking services such as Blogger, iGoogle, Sidewiki, Google Talk – we will be reviewing these services in the coming weeks. The Dashboard page also displays a link to “Profile” which we are focusing today.

Google Profile should not be confused with Google Places which is integrated with Google search engine and Google Maps service and intended for businesses with a physical location open/announced for public. Google Profiles are not company profiles but intended for personal use in a similar fashion such as LinkedIn.

Professional, Clean Layout & Design

Google Profile constitutes of a simple Web page that collects the basics of your personal and business whereabouts such as your own description about yourself (“introduction”), places where you’ve lived (shows as GPS dots on a mini Google Map), education and work history. The page layout and design are controlled and clean implying that this platform is intended for professional branding i.e. creating a casual easy going business profile of yourself. The layout follows Facebook’s and LinkedIn’s model and cannot be customized with color changes or background graphics, unlike Twitter page for instance. You can upload some photos to the profile and create unlimited number of links to your other social media sites and presence. Unlike Linkedin, the page does not allow integration of third-party widgets or RSS feeds but does encourage configuring a Google owned PicasaWeb account with the page.

On my Google Profile page, I’ve created an easy going imagery and text, keeping the feel more causal than what on my LinkedIn profile but more professional than my personal Facebook page:

Functions as Your “” Page or Google Identity Page

Now that the Google page is up, a good question is what is next. Google Profile page could be used in a similar fashion such as page, as a professional dashboard for collecting all social media links pointing to your social media presence under one roof. Google offers a member verification service increasing both security and the professional feel for the page.

Google Profile page also acts as an identifier when you are using Google’s other services such as participating to Google Groups.

Thirdly, your page will be recognized by Google’s search engine and as such creates an additional link to your name.

So far the networking aspect is certainly not promoted by Google and upon creating the page I didn’t receive any clear call-to-action triggers for the next steps.

I was not able to tell upon spending several hours within these interfaces how networking, if any, actually takes place between different Google Profiles, and between different Google services. Google’s sparse dashboard page (referred with a screenshot earlier) which is effectively one’s action board feels more like a link page listing various Google’s services than a centralized My Page that would really be one’s to use.

About the Author
Meri Kuusi-Shields – based in Dallas, Texas, USA – works as a creative & business director for Interaria. Meri holds a master’s degree in Sociology from University of Tampere, Finland. Meri can be reached at . You can also follow Interaria on Twitter.

Meri’s Google Profile:

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