Today, Google Goggles app recognizes commercial brand and product images such as magazine print ads, logos and bar codes, giving its best effort to provide a consumer with “relevant” search results based on the data it receives from the images. What has your experience been with using Google Goggles? Does Google Goggles offer any value added features in your opinion? We welcome your comments.
Search engine optimization has been about creating and optimizing relevant text content, keywords, links, listings, HTML tags, and site maps. Images haven’t – until this point – been that much at the center of focus in the optimization process. The new image recognition software especially utilized in mobile media is changing things quite rapidly and shifting the search from words and phrases to a visual object recognition. Google has tapped into this software development by launching a mobile device based web search engine tool, Google Goggles. The app was launched in 2009, and significantly upgraded in March 2011 with new useful features such as a bar code reader. Google Goggles currently runs on Android smartphones (1.6+ required) and now also on iPhones (iOS 4.0 required). Today, Google Goggles app recognizes commercial brand and product images such as magazine print ads, logos and bar codes, giving its best effort to provide a consumer with “relevant” search results based on the data it receives from the images.
SERP Zebra tested the image recognition with the Google Goggles iOS app
SERP Zebra tested Google Goggle’s image recognition capabilities with a Google Goggles iOS app. In our testing, Google Goggles was able to recognize some products by their bar codes but many products got unrecognized in which case the software only scanned the code number without any related information. As warned by Google, images of people, animals, and landscapes merely resulted to related images of similar colors and shapes. For instance SERP Zebra snapped a photo of Hollister Co’s promotional postcard of a wheaten terrier which resulted to uneven results. At times, the software was trying to read the text underneath the image; and at other times the scan resulted to a bunch of miscellaneous images of similar colors and shapes:
Below are more samples of how Google Goggles app recognizes brand and product images. Each successful result can be tapped in the app for search results in the Google search engine.
1) Image recognition for objects with logos:
2) Image recognition of magazine ads:
3) Image recognition of bar codes:
How can your website be further optimized for Google Goggles?
Currently, from our testing, Google Goggles works best with:
- identifying brand logos
- recognizing known brand products
- recognizing popular magazine ad campaigns
- reading text from products and ads (so you don’t have to type the text yourself into a Google’s search engine bar)
For gaining SERP advantage here, SERP Zebra recommends to make sure that:
- your company’s logo on your website is uploaded as a separate file
- your company’s logo on your website is labelled properly such as yourcompanyname_logo.jpg
- your company’s logo on your website contains your company name in the image’s alt tag.
- you have close-up images of all related trademarks and brand logos related to your business, indexed accordingly (see above)
- you have close up images of your products
- you regard images on your website as part of content information, not just as brand building visuals