This quick interview gathers quite neatly the essential ingredients of effectively search engine optimizing a website. Matt Cutts from Google promotes writing original blog content as a way to increase links pointing to one’s website. Cutts also reminds that metatags, specifically the title and description tags, are actual marketing content displayed for the consumer in search engine page results (SERP), and therefore should be carefully written to promote the website in an effective way.
By admin on August 23, 2011
This entry is filed under Google, Search Engine Optimization (SEO) and tagged Google, Search Engine, SEO, Social Media.Comments Off on Google’s No To Hand-Picked Search Reults
Google insists that it does not manually modify search results even in the case when its algorithms are clearly showing “wrong” search results. (Discussion on the video at frame 41:04 min.)
By admin on August 6, 2011
This entry is filed under Google, Industry News, Search Engine Optimization (SEO), Social Media and tagged Google, Search Engine, SEO, Social Media.Comments Off on Corporate Google+ Accounts Still Behind the Corner
Google+ has been focusing on building up a solid “quality” user base with users who have real first and last names (sometimes suspending accounts that appear fake). With regards to when Google+ will open its doors for corporate accounts and how the process of setting up a corporate Google+ account would go is still up in the air. At the moment Google has let Ford Motor Company in with a test account.
Some have been speculating that companies with Google Places listings might at some point be able to claim a place in Google+. On the other hand, it is possible that the business owners would need to have a ‘regular’ Google+ account in order to create a corporate/business account. When the much anticipated transition of Google+ letting companies in (probably in a regulated manner) takes place, the tracking and measuring of the impact of corporate Google+ accounts against SEO results will no doubt be at a special focus considering Google’s search engine powers. One thing is clear: an SEO and SMO savvy modern company should keep the foot on the pedal and be ready to take action when Google shows the green light. Signing up now to Google+ and getting to know all Google+ features will at that time make the acceleration speed faster for kick-starting a corporate/business Google+ account.