Since the launch of the Google Panda algorithm in February 2011, Google has been continuing its algorithm updates with the mission to pin down low-quality content sites deeper down on search engine page results: a second Google Panda update to the algorithm came in April 2011, and on June 21, 2011 Google announced its Panda 2.2 version to the algorithm.
Three cycles in six months sends a clear message to site owners. Matt Cutts from Google reminds that the best way to not to get negatively affected – or pandified, as some SEO experts call the penalty – by the changes in Google Panda algorithm is to continue producing quality content.
If you think that Google even after its launch or Google Caffeine and Google Panda algorithms still doesn’t provide the information and links you are looking for, then you might want to give a try to a new search engine, Blekko.
Blekko makes its case for relevancy in the competition of search engines by focusing on customized content, transparency in results, and being on the consumer’s side with its anti-spam philosophy and practice. SERP Zebra points out three key features of Blekko:1) Blekko is for custom results: Blekko strongly promotes its search trademark, the use of slashtags. Slashtag is a symbol slash followed by a key word that filters the results within the main search terms. For instance one can type in Texas /politics and thereby filter the search term Texas only with websites that focus on politics. The upside (or downside) of Blekko is that many slashtags need to be created individually since they are often not pre-indexed in the Blekko system. This requires registration to the site. Slashtags can be classified for a personal use only, and effectively Blekko can be used as a powerful bookmarking tool.2) Blekko is for SEO transparency: Blekko points out that it keeps data behind search results open for public. Blekko displays an impressive (or exhausting) amount of data for each website it crawls. The data reporting looks very much like any comprehensive SEO report or data provided by a web host. It includes data of the number of inbound links, value of links, links from specific US states, links from different countries and so on.3) Blekko is against poor content sites: Blekko is against websites which have spam-like content, and instead of showing these type of results lower in search results (Google’s style), it aims not to show websites with poor or unoriginal content at all. Have you used Blekko? Have you registered in Blekko and created your own Slashtags? Let SERP Zebra know what you think.
Today, Google Goggles app recognizes commercial brand and product images such as magazine print ads, logos and bar codes, giving its best effort to provide a consumer with “relevant” search results based on the data it receives from the images. What has your experience been with using Google Goggles? Does Google Goggles offer any value added features in your opinion? We welcome your comments.
Search engine optimization has been about creating and optimizing relevant text content, keywords, links, listings, HTML tags, and site maps. Images haven’t – until this point – been that much at the center of focus in the optimization process. The new image recognition software especially utilized in mobile media is changing things quite rapidly and shifting the search from words and phrases to a visual object recognition. Google has tapped into this software development by launching a mobile device based web search engine tool, Google Goggles. The app was launched in 2009, and significantly upgraded in March 2011 with new useful features such as a bar code reader. Google Goggles currently runs on Android smartphones (1.6+ required) and now also on iPhones (iOS 4.0 required). Today, Google Goggles app recognizes commercial brand and product images such as magazine print ads, logos and bar codes, giving its best effort to provide a consumer with “relevant” search results based on the data it receives from the images.
SERP Zebra tested the image recognition with the Google Goggles iOS app
SERP Zebra tested Google Goggle’s image recognition capabilities with a Google Goggles iOS app. In our testing, Google Goggles was able to recognize some products by their bar codes but many products got unrecognized in which case the software only scanned the code number without any related information. As warned by Google, images of people, animals, and landscapes merely resulted to related images of similar colors and shapes. For instance SERP Zebra snapped a photo of Hollister Co’s promotional postcard of a wheaten terrier which resulted to uneven results. At times, the software was trying to read the text underneath the image; and at other times the scan resulted to a bunch of miscellaneous images of similar colors and shapes:
Below are more samples of how Google Goggles app recognizes brand and product images. Each successful result can be tapped in the app for search results in the Google search engine.
1) Image recognition for objects with logos:
2) Image recognition of magazine ads:
3) Image recognition of bar codes:
How can your website be further optimized for Google Goggles?
Currently, from our testing, Google Goggles works best with:
identifying brand logos
recognizing known brand products
recognizing popular magazine ad campaigns
reading text from products and ads (so you don’t have to type the text yourself into a Google’s search engine bar)
For gaining SERP advantage here, SERP Zebra recommends to make sure that:
your company’s logo on your website is uploaded as a separate file
your company’s logo on your website is labelled properly such as yourcompanyname_logo.jpg
your company’s logo on your website contains your company name in the image’s alt tag.
you have close-up images of all related trademarks and brand logos related to your business, indexed accordingly (see above)
you have close up images of your products
you regard images on your website as part of content information, not just as brand building visuals
Check out the recent Google Goggles marketing video. Is the featured example of the use relevant enough to make a strong case?
Does Google Goggles offer any value added features in your opinion? Leave your comments below.
Google’s Unskippable Labs team has been testing ad effectiveness in a compelling new way: It created a fake pizza brand called Doctor Fork, used stock footage to create 33 ads and then served them up on YouTube and reached 20 million impressions. Ben Jones, creative director at Unskippable Labs, explained that there are certain axioms […]
Walmart announced over the weekend that it has completed a $16 billion investment in Flipkart that sees it become the majority owner of the Indian e-commerce company. The deal was first revealed back in May and now it has closed after receiving the necessary approvals. It sees Walmart take a 77 percent share in the company, […]
The inside of data centers is loud and hot — and keeping servers from overheating is a major factor in the cost of running them. It’s no surprise then that the big players in this space, including Facebook, Microsoft and Google, all look for different ways of saving cooling costs. Facebook uses cool outside air when […]
Imagine you’re remodeling your kitchen, and you want information about how quartz compares to granite for your new countertops. Sure, Google can tell you what quartz and granite are, but that’s perhaps not what you had in mind. Chances are you’re hoping to learn more about the differences in cost, benefits, and durability of each, […]
After 56 years, the Asian Games are coming back to Indonesia. This Saturday, thousands of athletes from 45 nations in Asia will go for gold in Jakarta and Palembang, the two cities hosting the games this year. Here are some ways you can get in on the action.Track your country’s victories with SearchWhen you search […]
Ah, summer--the season of hot outdoor concerts and cool, air-conditioned movie theaters. Here’s a glimpse into the songs, artists, concerts and movies that have been heating up all summer, according to Google Trends insights from the past 3 months.“What did they say?”Half the fun of any song of the summer is singing along as you’re […]
A few months ago, we asked what content you wanted to see more of on the Google Mobile Blog, and the answer was quite clear: more Android! We launched +Android on Google+ and now we’ve launched the Official Android Blog, a new place for you to find all the latest news from the Android team. […]
Today we’re announcing the new Google Offers app for iPhone. Now, iPhone users can discover, buy and redeem Google Offers, as well as deals from our partners, on-the-go. Some of the features of the new Google Offers app for iPhone include: Instant savings, just around the corner: Quickly discover offers near you in map view […]
(Cross posted on the Official Google Blog)Starting today, when you use the Google Search app on your iPhone, you’ll see a completely redesigned interface that gives you faster results, beautiful full-screen image search, and a simple way to access all your Google apps in one place. Search by voice, by typing, or with your cameraGet results, fastWhen you’re on […]