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Russian Search Engine Yandex Doesn’t Care For Lady Gaga on Twitter

SERP Zebra tested Yandex, the Russian search engine by typing in several searches of Twitter accounts such as,, and None of these popular Twitter accounts showed up in the Yandex’s English language search stream. Turns out that Yandex, that is more popular in Russia than Google, doesn’t care that much for indexing Twitter accounts including the official Twitter account of Lady Gaga with over 10 million followers.

Take a look at these four screen shots of search results for the search term by the four major search engines – Google, Yahoo!, Bing, Yandex – taken on May 26, 2011.

Google brings in most results to Lady Gaga’s official Twitter account including selected Tweets by Lady Gaga to her 10,423,008 followers.

Yahoo! also recognizes Lady Gaga’s Twitter account but does not display individual tweets.

Bing follows Yahoo!’s model in recognizing Lady Gaga’s Twitter account but not displaying individual tweets.

Searching Lady Gaga’s Twitter account does not bring results in Yandex. Odly Yandex does list a Brazilian fan Twitter page for Lady Gaga and websites that contain Twitter feeds and media associated to Lady Gaga’s Twittter account.

Yandex itself estimated in 2010 that 60% Russians use Twitter. SERP Zebra does not make any assumptions about Yandex’s policies, whether they are technical, political or under works. SERP Zebra simply wants to bring in these screenshots to remind that different search engines have different practices on how they index content created for social media sites. In the case of Yandex, the Yandex search engine sees Twitter as a walled website which has very little cracks or windows.

SERP Zebra Would Like to Know: What Do You Think of BING?

Social search is a big thing now. Microsoft – the company behind Bing – has powered its search engine with Facebook’s social applications to create a search engine where one’s network’s taste and preferences influence the search results. Tell us what you think.

Optimizing Google’s AdWords For Mobile Devices

By far, the dominant advertising platform on the web is Google’s AdWords. Up until very recently, Google’s AdWords was fine with serving ads to mobile devices that linked to pages with Flash content. In a recent change in policy, Google’s AdWords seems to now block serving pay-per-click ads to mobile devices (iPad/iPhone/Android) if the advertised website being linked to in the ad has any Flash running on it. This includes websites running javascript coded “Flash-checkers”.  Google’s AdWords now requires that at least on your site’s initial landing/home page where you may have used a Javascript based Flash checker, you’ll now need to instead add specialized web code for checking what type of device has arrived to your home page, and then auto-route a visitor to appropriate mobile friendly Flash free content.

The situation is definitely not completely clear yet because Google hasn’t made any official statements on the matter.  Since Goolge’s own Android mobile platform supports Flash this new policy is interesting, and appears to cater the growing market of iPhone and iPad users.

Dallas Web design & development company Interaria follows the developments of AdWord policy closely. Interaria specializes in coding websites that are “Google-friendly”.

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