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Website Architecture Design For Aesthetic, Functional and Technical Balance

Dallas Web Design Company Interaria regards Web architecture design as an important phase in establishing a creative balance in all Web site elements, and ultimately in the final product. Web architecture design develops and tests our project files against three criteria: aesthetic (visual), functional and technical.

For instance, let’s say we are to design a call-to-action icon that includes text: The aesthetic criterion would be that the call-to-action icon looks visually appealing and engaging to call in action, and is balanced and parallel to the company’s brand identity; the functional criterion would be that the web site visitor finds the information on the icon relevant and can easily read the text and click on the link(s); the technical criterion would be that the call-to-action icon can be programmed with modern Web programming language(s), and that there is a clear technical plan in place with regards to how the icon can be updated. In essence, a solid web site architecture is advocacy for all three criteria. If one of the criteria is not fully met, Interaria takes the web site element or section under the development back to the drawing board and further develops that feature until it meets the standards outlined in each criterion.

Dallas Web Design Company Interaria regards that web sites designed and developed against these three criteria will be more successful in engaging customers and establishing a solid platform for marketing and informing. The larger the scale for the web development project, the more of importance it is to go through this process in detail for establishing Web media that has a long, organic online lifespan.

Interaria boosts aesthetic, functional and technical balance with our step-by-step development process by:

    Step 1: Basing designs on real marketing ideas and understanding on the client’s brand identity. Providing detailed design files that illustrate the look and feel of the web site in detail before any coding work begins.

    Step 2: Utilizing only the very latest Web coding languages. Coding database driven Web applications for dynamic customized user-experiences. Providing custom Content Management solutions.

    Step 3: Critically testing all developed features. Always encouraging feedback. Launching only upon a complete and clear approval by the client and the entire Interaria team.

Establishing aesthetic, functional and technical balance: Case Studies


  • All graphics custom designed. All design files were fully approved before the Web coding work began.
    Close communication for establishing desired brand identity: all colors and fonts parallel to SpawGlass’ brand identity, and further developed for the Web. (aesthetic)
  • Featured news on the Home page are automatically displayed – a custom feed code from the database driven Interaria content management system. (functional)
  • All images within banners (aesthetic) can be updated by the SpawGlass site administrator by using a database driven content management system (functional). Each banner animates as many images as wanted (technical).
  • Entire content fully manageable via Interaria CMS according to approved design styles. (aesthetic, functional, technical)
  • Several custom coded PHP/MySQL database driven Web applications developed for SpawGlass’ unique needs: newsletter upload, events upload system with automatic expiration dates, custom designed and coded portfolio etc. (aesthetic, functional, technical)


  • Custom designed brand identity and layout for Web, codes fully integrated with database driven content management system (aesthetic, functional, technical)
  • Balanced three tab system for featuring Events, News and Press Releases on the Home page without taking over too much screen space (aesthetic, functional). Modern hybrid code solution of Ajax/javascript code integrated with PHP/MySQL driven database code for content management (technical).
  • Home page visual Flash banners custom integrated with database code for content management. (aesthetic, functional, technical)

Anderson Landscapes:

  • Long term commitment to provide visual Web graphic designs that are favored by the client and his audience. Modern, slightly earthy and rustic look. Designs fully approved by the client before coding work began.
  • Functional emphasis on creating SEO friendly site map and key word rich content for online leads.
  • Scrolling text represents a balance of aesthetic, functional, and technical.
  • Image content fast to update without compromising visuals.

Mozart’s Coffee (Example – Coffee section):

  • Ajax coded (technical) visual presentation of coffee blends (aesthetic) integrated with custom coded database driven content management system for easy updates (functional). The list of coffees is not limited to any number or set pixels (functional).
  • Each symbol element for coffee is coded in a manner that it can be created by using CMS. (aesthetic, functional, technical)

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