Social Media River Blog

Native iOS iPad App or Cross-Device Use? – Case of Facebook, Twitter, LinkedIn

In the coming weeks Interaria – a Dallas iOS iPad app developer – will be focusing on discussing how media and content should, could and can be developed and optimized in the effort of aiming for an “optimal” user experience and interaction on iPhones and iPads. There are many frameworks and positions in this discussion. Ultimately the conversation is about developing iOS apps for iPhones and iPads (“native” apps) vs. creating web media and content that displays and functions well on cross-device use.

To get started on the mobile app development conversation, Dallas Mobile App Development agency Interaria overviews today iPad media development  in the context of three popular main stream social media sites: Facebook, Twitter, and LinkedIn. Interestingly, Facebook, Twitter, and LinkedIn each have a different take on  how their media is been served and optimized for iPad users.


In Short: iPhone App runs on iPads. Website provides well optimized cross-device experience for on the iPad. “No need for an iPad App”, says Facebook.

Facebook is not currently offering an iOS App for iPad users. Facebook has been stating that they don’t see the need for an iOS App for iPad because, according to Facebook, their website is optimal for cross-device user experiences and functions well on an iPad. True that Facebook’s website displays nicely on an iPad and Facebook’s clean web design and user interface design works well on an iPad platform. Time will tell whether Facebook will be adding an iPad App to their product suite; – currently a user on an iPad has to choose between an iOS iPhone App, Facebook’s mobile (“touch”) site for phones or Facebook’s main website. The vacuum has been filled with 3rd party iPad Apps for Facebook such as “Facepad” and “Friendly for Facebook”.


In Short: Big Yes and High Praise for Twitter’s iPad App.

Unlike Facebook, Twitter offers their own iPad App which has been developed in-house by Twitter. The Apple App Store also features plenty of third party Twitter iPad Apps with each focusing on their specialized feature sets (we will not be reviewing these 3rd party apps at this time to keep the assignment in focus). Twitter’s iPad App has received deserved high praise since its launch in 2010. For Dallas Mobile Media agency Interaria, with additional screen real estate on the bigger screen, the Twitter iPad App allows one easier access to scan your list of followers, quickly check profile stats and visit a Twitter member’s website, all within the app, and quickly.  Because the Twitter iPad App has a very fluid user interface combined with very useful features, one might logically prefer using it over both Twitter on the iPhone and the Twitter website. Twitter clearly wants to be part of the game and so does dozens of 3rd party Twitter App developers who keep pushing out specialized Twitter iPad Apps on a regular basis.


In Short: iPhone App runs on iPads. No specialized iPad App. What is the strategy?

An iPad user wanting to log in to LinkedIn is currently left to choose between the LinkedIn website and the LinkedIn iOS App for iPhone. Interaria didn’t regard that the LinkedIn website was fully optimized for iPad use. For instance, LinkedIn’s form fields were small (in comparison to Facebook’s interfaces for instance). Running an iPhone App on an iPad is a matter of preference – our take is that a consumer is more likely to use a website version than to display a narrow screen on an iPad and potentially have graphics pixalated and not optimal for iPad.

Summary: From the three main stream and major social media websites only one had developed an iOS App specifically for iPad users. Dallas Mobile iOS App Development agency Interaria found this quite surprising. Facebook’s website does display well on iPad but regardless – without a doubt – a Facebook iPad App would create excitement in the community. Twitter iPad App had rich features and interface architecture. LinkedIn didn’t appear to have any active strategy for iPad user community. The website functioned satisfactory on iPad but didn’t come across as fully optimized for cross-device use. Running an iPhone App on iPad in LinkedIn’s case would be another valid option since LinkedIn is mainly text based with only a minimal amount of image content that would look somewhat pixelated on an iPad screen.

Dallas Mobile App Development agency is ready for your inquiries: 214-909-3900.