Social media manager Mel Carson from Microsoft makes the following points in this video:
• Internet is inherently social
• Think of social media across your marketing
• There is always something you can do with your marketing that has a social element
Carson talks about increasing social elements that connect the consumer with your brand.
To summarize, social media has a dual power: it sends out brand interaction invitations and it grows and reinforces brand through the interaction, hence social media elements are crucial in the efforts of increasing brand recognition.
© 2011. Meri Kuusi-Shields / Social Media River / Interaria. All rights reserved.