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Archive for the Flash Category

Optimizing Google’s AdWords For Mobile Devices

By far, the dominant advertising platform on the web is Google’s AdWords. Up until very recently, Google’s AdWords was fine with serving ads to mobile devices that linked to pages with Flash content. In a recent change in policy, Google’s AdWords seems to now block serving pay-per-click ads to mobile devices (iPad/iPhone/Android) if the advertised website being linked to in the ad has any Flash running on it. This includes websites running javascript coded “Flash-checkers”.  Google’s AdWords now requires that at least on your site’s initial landing/home page where you may have used a Javascript based Flash checker, you’ll now need to instead add specialized web code for checking what type of device has arrived to your home page, and then auto-route a visitor to appropriate mobile friendly Flash free content.

The situation is definitely not completely clear yet because Google hasn’t made any official statements on the matter.  Since Goolge’s own Android mobile platform supports Flash this new policy is interesting, and appears to cater the growing market of iPhone and iPad users.

Dallas Web design & development company Interaria follows the developments of AdWord policy closely. Interaria specializes in coding websites that are “Google-friendly”.

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Apple Approves: HTML5 is Here!


HTML5 doesn’t perhaps sound all that fancy but it is a new developing programming language that is the next major revision of the HTML standard. HTML5 incorporates new features such as a video playback and a drag-and-drop technology that have been previously dependent on third-party browser plug-ins such as Adobe Flash and Microsoft Silverlight. HTML5 video player especially will be useful for incorporating video to Apple iPhone and iPad that currently do not support Adobe Flash Player. Apple describes HTML5 as “open, reliable, highly secure, and efficient”. This Apple’s endorsement doesn’t sound so sweet for Adobe, the maker of the Flash Player at the moment.

Interaria is efficient in HTML5 code language, and follows the developments closely. Please contact Interaria at 214-909-3900 (Dallas) or 512-300-9286 (Austin) for discussing web technologies further and what they mean to your business.

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Changing Flash Media

Interaria’s Web Designer Meri Kuusi-Shields, in her blog Web Beats, is outlining development patterns for the shifting role and symbolism of Flash media. Click here to read the blog entry.

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