Google has announced its new method to rank and search web content. Google Caffeine is an update to how Google indexes web sites and web pages for search results. In the past Google’s method of indexing web sites by sending their Googlebots out around mapping sites took time. It could take up to two weeks if not longer for new content to be indexed and appear in search results. The new Google indexing system (Google Caffeine) is intended to make the search results show more current information faster, drawn from blogs and Twitter and the rest of the social media ecosystem.
Google Caffeine also attempts to better measure the relevancy of backlinks. In the old system many old web sites with high number of links have been ranking in higher positions than more recently launched sites with current and updated information. In this age of fast media postings 24/7, and users’ needs for relevant sources and information, Google needed to make these adjustments to its search engine and play catch up.
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