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Empowered Online Shoppers In A Modern Walled Garden?


First, before going further, what is a walled garden, exactly? Wiki states that “a walled garden refers to a carrier’s or service provider’s control over applications, content, and media on platforms (such as mobile devices) and restriction of convenient access to non-approved applications or content.” Continue reading Empowered Online Shoppers In A Modern Walled Garden?

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Apple Approves: HTML5 is Here!


HTML5 doesn’t perhaps sound all that fancy but it is a new developing programming language that is the next major revision of the HTML standard. HTML5 incorporates new features such as a video playback and a drag-and-drop technology that have been previously dependent on third-party browser plug-ins such as Adobe Flash and Microsoft Silverlight. HTML5 video player especially will be useful for incorporating video to Apple iPhone and iPad that currently do not support Adobe Flash Player. Apple describes HTML5 as “open, reliable, highly secure, and efficient”. This Apple’s endorsement doesn’t sound so sweet for Adobe, the maker of the Flash Player at the moment.

Interaria is efficient in HTML5 code language, and follows the developments closely. Please contact Interaria at 214-909-3900 (Dallas) or 512-300-9286 (Austin) for discussing web technologies further and what they mean to your business.

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Google Caffeine for More Relevant Search Results

Google has announced its new method to rank and search web content. Google Caffeine is an update to how Google indexes web sites and web pages for search results. In the past Google’s method of indexing web sites by sending their Googlebots out around mapping sites took time. It could take up to two weeks if not longer for new content to be indexed and appear in search results. The new Google indexing system (Google Caffeine) is intended to make the search results show more current information faster, drawn from blogs and Twitter and the rest of the social media ecosystem.

Google Caffeine also attempts to better measure the relevancy of backlinks. In the old system many old web sites with high number of links have been ranking in higher positions than more recently launched sites with current and updated information. In this age of fast media postings 24/7, and users’ needs for relevant sources and information, Google needed to make these adjustments to its search engine and play catch up.

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