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Archive for the Search Engine Optimization (SEO) Category

4-Step Search Engine Optimization Process

Interaria utilizes a 4-Step Process in improving client’s search engine ranking results. The work may include several cycles depending on the search result goals, overall competition of certain keywords (saturation), scale of the client’s website and online media presence, and available time and budget. Continue reading 4-Step Search Engine Optimization Process


Alexa Indexing Engine Measures Website Popularity

In addition to following your website’s Google Page Rank, and the number of backlinks pointing to your site, another metric to check when following your website’s search engine optimization progress is called Alexa Rank.

Alexa is a website indexing engine that attempts to measure popularity of websites. Alexa gathers its data on websites as does Google by using ‘searchbots’ that crawl the Web reading and storing data from websites. Like Google, Alexa crawls the Internet, retrieving and storing lots of data about websites and the popularity of websites. However, unlike Google, Alexa builds their popularity rank from data sent to them by people who have installed an Alexa Toolbar into their web browser. If you have the Alexa Toolbar installed into your browser, every time you visit a website, data is sent to Alexa, telling Alexa what websites you have visited. In this way, Alexa is able to build a ranking popularity index of which websites are visited most. The highest, most visited/popular site, has an Alexa Rank of 1, which is currently held by Google. For example, Apple Computer’s main website has an Alexa Rank of 41 and Dell Computer has an Alexa Rank of 200. However, most websites have ranks in the hundreds of thousands or millions.

Google does not make public all the factors that go into how high your website will rank on search results pages, but tracking how your site’s Alexa rank changes over time, whether your Alexa Rank goes up or down, can be an early indicator as to how your website’s Google ranking and search engine results maybe be changing and improving.

A copy of the Alexa database is used for the Internet Archive ( ). Google and Alexa also partner on supporting the Open Directory Project ( ).


Interaria Launches a New Website for Mozart’s Coffee Roasters

Mozart’s Coffee Roasters is an Austin, Texas based European style coffee house. Interaria created a modern image rich interactive website reflecting the coffee house’s beautiful location and a wide array of tastes and delights. Interaria has been Mozart’s exclusive web developer since 2003. This is a third version of their website. Emphasis for the year 2011 is a full ability to manage the website’s content by the Mozart’s staff, and setting Mozart’s to an interactive path with site integrated social media features. The site is coded with XHTML, AJAX, PHP and MySQL web programming languages, providing a modern data driven code base for site-wide content management. Visit Interaria Web Design Portfolio to view full case study. Please contact Dallas Web Design Company Interaria at 214-909-3900 for more information about this project or our Web design and development services.