Social Media River Blog

Archive for the Search Engine Optimization (SEO) Category

The Power of Link Building – 5 Things You Should Know

Search Engine Optimization is not a static process that only takes place on your website and with its code. Many clients don’t know that it is not enough just to make sure that all meta-tags are optimized, but it is at least equally important to make sure that your company’s website comes across as a valuable resource on the Web for relevant information. The more your company’s website and its text content is regarded as established with unique tone and approach, the higher the likelihood for higher ranking results. Valuable links from authoritative websites pointing to your site and mindful link building will help your company to reach higher ranking results in search engines.

Specifically, the 5 things that your company should know in the context of link building are:

1) Know the Concept of "Google Page Rank"

Google continually indexes all websites and calculates a page rank for each website on a scale of 0 to 10. The higher the page rank, the higher the regarded status as a resource in the Web. New websites typically start from a page rank 0 and then move gradually upward. Page rank 4, 5, 6 or higher is generally considered a good rank that shows that the website is recognized and has relevant network of backlinks. For the page rank 9, the website is typically an established new media source and resources such as Twitter and LinkedIn; page rank 10 is reserved for only a few well known news websites, institutional websites or websites with a significant status-quo such as White House, Google, CNN, BBC, MSNBC, Government of India…to name few.

There are many websites such as http://www.prchecker.info/ where you check your website’s page rank. In modern browsers you can also install a toolbar that automatically displays and updates search engine ranking data such page rank by each url.

2) Be a True Resource – Create Relevant Unique Content

Now that you know your company’s page rank the obvious question is how to improve it. Mindful quality link building should be taken seriously. Interestingly, your company can get best results by actually focusing on your website’s content vs. scanning through “low quality” websites for links. Ask yourself, if I was a web master of another website, would I place a link to this website? What would be the purpose of that link? What unique, relevant information or resources has been provided on this page? If you know an organization that might want to point a link to your site or specific page, you can certainly send an inquiry or request (but before asking, please check to make sure that Google considers them a valuable source).

Follow Google’s advise and focus on the quality, not quantity. As Google puts it:

“The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors” (Source: http://www.google.com/support/webmasters/bin/answer.py?answer=66356)

3) Make Linking to Your Website Easy

Integrated social media tools on your website can help to increase links to your website. For instance, letting visitors to “tweet” a link to your website, share an article, make a “like” note to their Facebook page generate links and interest. It sets an interactive tone and shows that your company cares about being a valuable resource, and wants to encourage an exchange of information and opinions. An easy way to start content sharing is integrating a blog to your website. Integrating content sharing tool bars and applications to map and share the entire content on your site requires typically services by a Web professional.

4) Be Active in Social Media

Social Media is a relatively new and exciting way to establish your website as a valuable resource. For one, social media websites generally speaking have a high Google page rank and they are practically household names. As long as your company’s social media policy follows set user guidelines and supports your company’s own brand and marketing messaging, you are good to go. Active accounts in Twitter and Facebook for instance, create you instantly valuable backlinks.

Set actively your website’s content to a social media ecosystem by sharing key articles in article resource websites such as Digg or Stumble Upon. If you have a visual portfolio you can post it to Behance.net and then interlink it with your LinkedIn page. For sharing your company’s presentations or press releases consider file sharing websites such as SlideShare.net or Box.net.

Google’s new search engine Google Caffeine indexes activity in social media in almost real time.

5) Don’t Forget Deep Linking

Diversifying links pointing to your website is like diversifying your stock portfolio. Different pages on your website typically have a different set of key words. Overall this may result to higher search ranking results and more traffic to your website. Your company can encourage deep linking with social media share tools, and by creating a unique purpose and identity for each page.

Internal deep linking will also help Google index your site better and visitors access and share needed information. In this context, it is important that each page in your website is accessible from the menu bar (no dead ends or difficult corners) and that the your company’s brand message and key information is carried through on each page, and not only left for the Home page.

Contact Interaria About Link Building

Successful link building strategies will bring traffic to your website. Please contact Interaria at 214-909-3900 (Dallas) or 512-300-9286 (Austin) for more information about link building and how it could benefit your business. Click here to fill our contact form.

… and follow Interaria on Twitter.

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Interaria Social Media Optimization Kit


Social media sites and applications provide a powerful platform to connect and engage with customers / consumers / clients / piers. In the beginning things are new and exciting: new followers are showing up in Twitter; Facebook friends feel very supportive; blog posts are fun to write; new applications and integrations such as Digg, StumbleUpon, SlideShare are exciting to discover; Google Caffeine picks up posted social media content fast.

At some point – most likely – just like with exercising, the first excitement fades: new ideas turn harder to come up with, and other “more important” or “more intellectual” work starts eating time and questioning the overall motivation – perhaps categorizing social media participation as gullible, unimportant or just pure entertainment. The mind has its tricks, it turns around coins, and plays for our immediate comfort.

To counter attack and in order to stay in the path of active social media participation it is important to create a routine, hold yourself accountable and track results. Interaria’s Social Media Optimization Kit is designed to approach social media participation from a practical standpoint, and strengthen the lines for commitment and goal setting.

As web developers we can optimize client’s social media applications and interfaces from a technical point of view but our client – or the person or marketing department in charge of the client’s social media content – has to be fully integrated into the process. What eventually sets the company apart from others is the active systematic participation itself; blogging every Tuesday and Friday, tweeting every day, following and commenting interesting web content, showing expertise and commitment. It is our commitment, as social media optimizers, to make sure that our clients are not only informed and educated about their choices but that they also have the tools and set goals to make their social media participation a pleasant task (and yes, a routine) that can lead to successful results.

Our “kit” is a client’s workbook to break social media into smaller, more manageable pieces: it documents motivation, goals, participation activity, and newly created content and links. We meet with our client on a regular basis to go through the progress documented in the workbook, discuss new ideas, and implement any technical changes. In 2 – 3 months of time, we’ll have a good source for tracking the client’s social media participation activity that can be analyzed not only in the context of set marketing goals, but also in the context of the client’s search engine ranking results and client’s site’s traffic. Just like with exercising, some strategies and plans will work better than others. A systematic approach brings clarity to the chosen paths, enforcing goal setting and clarifying direction.

© 2010. Interaria. All rights reserved.

Please contact Interaria at 214-909-3900 (in Dallas) or 512-300-9286 (in Austin) to discuss your company’s social media optimization needs. A draft SOM plan is available upon request.

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Interaria’s Five Premises for Web Development

Interaria naturally endorses public transportation and ecological living. Since buses are yet to have a strong design image, we opted to use this glossy vintage car illustration to demonstrate our cluster of services. A consumer buying a car perhaps originally and initially gets intrigued by its style and design. Despite the first emotional connection and attraction, any sensible consumer wants to find out how the engine functions, what type of special features are included, how fast can the car go, how long will the engine last, how solidly and to what detail was the car manufactured, and so on.

Similar demand and desire for information should apply when signing up to develop a web site. The bottom line: if you are investing on a web site, and intend to use it for several years to come, make sure you are not basing you decision making only to what you see outside. Ask questions and look inside the hood, to make sure you will get a powerful and functional engine and code base that serves your company’s needs and growth goals.

Interaria bases its web site and online media development on five premises to deliver a full package:

1) Aesthetic & Functional Identity & Architecture

+ Cohesive Brand / Web Identity
+ Organized Web architecture based on optimal user experience

2) Data Driven Code Engine

+ Top of the line code base
+ Advanced database functions for customized user experience
+ Robust Content Management Solutions

3) Accessible on the Go

+ Mobile / iPhone versions for online content
+ Mobile optimized content

4) Highly Ranked & Positioned

+ Optimized meta tags, keywords, links and content structure for search engines

5) Optimized Social Media Life

+ Active in Social Media
+ Easy to track, reach & talk to
+ Strong player in creating content to improve positions in many areas

© 2010. Interaria. All rights reserved.

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Contact Interaria at 214-909-3900 or fill our contact form.

Follow Interaria on Twitter.

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