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Archive for the Social Media Category

New Website Launch by Interaria: Revitalize Laser & Aesthetics

Revitalize Laser & Aesthetics Clinic in Dallas, Texas is a leading provider of aesthetic laser and skin rejuvenation treatments. For instance, Revitalize Laser & Aesthetics Clinic is the only center in Denton County that offers sublative (beyond fraxel) skin rejuvenation – one of the most exciting new skin rejuvenation treatments available. Interaria was called in to design and develop a comprehensive, professional Web presence for Revitalize Laser. Interaria delivered a full cluster of products: The website features modern custom designed identity and layout, modern XHTML code, data base driven custom coded PHP/MySQL content management system, custom Web application for Promotions management, social media integrations (including data driven social media optimization code for data driven sub pages) for active participation in social media, and search engine optimized code and content.

The consistent color palette was designed to establish a sophisticated and disciplined look and the Web design’s refined imagery further creates a professional and respectful brand identity position, emphasizing the mission of Revitalize Laser – to provide “the safest, most effective aesthetic treatments available in a professional, caring and relaxing environment”. The web site’s administrator has an access to fully integrated PHP/MySQL data base driven custom coded content management system for the ability to add and edit new text, image and data content on all pages of the website. Likewise, Interaria’s content management system let’s the client independently add new sub pages to the website and organize their order of appearance. The website is integrated to the social media with integrated Twitter and Facebook feeds.

Visit Interaria Web Design Portfolio to view full case study. Please contact Dallas Web Design Company Interaria at 214-909-3900 for more information about this project or our Web design and development services.

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Interaria Launches a New Website for Mozart’s Coffee Roasters

Mozart’s Coffee Roasters is an Austin, Texas based European style coffee house. Interaria created a modern image rich interactive website reflecting the coffee house’s beautiful location and a wide array of tastes and delights. Interaria has been Mozart’s exclusive web developer since 2003. This is a third version of their website. Emphasis for the year 2011 is a full ability to manage the website’s content by the Mozart’s staff, and setting Mozart’s to an interactive path with site integrated social media features. The site is coded with XHTML, AJAX, PHP and MySQL web programming languages, providing a modern data driven code base for site-wide content management. Visit Interaria Web Design Portfolio to view full case study. Please contact Dallas Web Design Company Interaria at 214-909-3900 for more information about this project or our Web design and development services.

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The Power of Link Building – 5 Things You Should Know

Search Engine Optimization is not a static process that only takes place on your website and with its code. Many clients don’t know that it is not enough just to make sure that all meta-tags are optimized, but it is at least equally important to make sure that your company’s website comes across as a valuable resource on the Web for relevant information. The more your company’s website and its text content is regarded as established with unique tone and approach, the higher the likelihood for higher ranking results. Valuable links from authoritative websites pointing to your site and mindful link building will help your company to reach higher ranking results in search engines.

Specifically, the 5 things that your company should know in the context of link building are:

1) Know the Concept of "Google Page Rank"

Google continually indexes all websites and calculates a page rank for each website on a scale of 0 to 10. The higher the page rank, the higher the regarded status as a resource in the Web. New websites typically start from a page rank 0 and then move gradually upward. Page rank 4, 5, 6 or higher is generally considered a good rank that shows that the website is recognized and has relevant network of backlinks. For the page rank 9, the website is typically an established new media source and resources such as Twitter and LinkedIn; page rank 10 is reserved for only a few well known news websites, institutional websites or websites with a significant status-quo such as White House, Google, CNN, BBC, MSNBC, Government of India…to name few.

There are many websites such as http://www.prchecker.info/ where you check your website’s page rank. In modern browsers you can also install a toolbar that automatically displays and updates search engine ranking data such page rank by each url.

2) Be a True Resource – Create Relevant Unique Content

Now that you know your company’s page rank the obvious question is how to improve it. Mindful quality link building should be taken seriously. Interestingly, your company can get best results by actually focusing on your website’s content vs. scanning through “low quality” websites for links. Ask yourself, if I was a web master of another website, would I place a link to this website? What would be the purpose of that link? What unique, relevant information or resources has been provided on this page? If you know an organization that might want to point a link to your site or specific page, you can certainly send an inquiry or request (but before asking, please check to make sure that Google considers them a valuable source).

Follow Google’s advise and focus on the quality, not quantity. As Google puts it:

“The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it. Before making any single decision, you should ask yourself the question: Is this going to be beneficial for my page’s visitors” (Source: http://www.google.com/support/webmasters/bin/answer.py?answer=66356)

3) Make Linking to Your Website Easy

Integrated social media tools on your website can help to increase links to your website. For instance, letting visitors to “tweet” a link to your website, share an article, make a “like” note to their Facebook page generate links and interest. It sets an interactive tone and shows that your company cares about being a valuable resource, and wants to encourage an exchange of information and opinions. An easy way to start content sharing is integrating a blog to your website. Integrating content sharing tool bars and applications to map and share the entire content on your site requires typically services by a Web professional.

4) Be Active in Social Media

Social Media is a relatively new and exciting way to establish your website as a valuable resource. For one, social media websites generally speaking have a high Google page rank and they are practically household names. As long as your company’s social media policy follows set user guidelines and supports your company’s own brand and marketing messaging, you are good to go. Active accounts in Twitter and Facebook for instance, create you instantly valuable backlinks.

Set actively your website’s content to a social media ecosystem by sharing key articles in article resource websites such as Digg or Stumble Upon. If you have a visual portfolio you can post it to Behance.net and then interlink it with your LinkedIn page. For sharing your company’s presentations or press releases consider file sharing websites such as SlideShare.net or Box.net.

Google’s new search engine Google Caffeine indexes activity in social media in almost real time.

5) Don’t Forget Deep Linking

Diversifying links pointing to your website is like diversifying your stock portfolio. Different pages on your website typically have a different set of key words. Overall this may result to higher search ranking results and more traffic to your website. Your company can encourage deep linking with social media share tools, and by creating a unique purpose and identity for each page.

Internal deep linking will also help Google index your site better and visitors access and share needed information. In this context, it is important that each page in your website is accessible from the menu bar (no dead ends or difficult corners) and that the your company’s brand message and key information is carried through on each page, and not only left for the Home page.

Contact Interaria About Link Building

Successful link building strategies will bring traffic to your website. Please contact Interaria at 214-909-3900 (Dallas) or 512-300-9286 (Austin) for more information about link building and how it could benefit your business. Click here to fill our contact form.

… and follow Interaria on Twitter.

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