Social media sites and applications provide a powerful platform to connect and engage with customers / consumers / clients / piers. In the beginning things are new and exciting: new followers are showing up in Twitter; Facebook friends feel very supportive; blog posts are fun to write; new applications and integrations such as Digg, StumbleUpon, SlideShare are exciting to discover; Google Caffeine picks up posted social media content fast.
At some point – most likely – just like with exercising, the first excitement fades: new ideas turn harder to come up with, and other “more important” or “more intellectual” work starts eating time and questioning the overall motivation – perhaps categorizing social media participation as gullible, unimportant or just pure entertainment. The mind has its tricks, it turns around coins, and plays for our immediate comfort.
To counter attack and in order to stay in the path of active social media participation it is important to create a routine, hold yourself accountable and track results. Interaria’s Social Media Optimization Kit is designed to approach social media participation from a practical standpoint, and strengthen the lines for commitment and goal setting.
As web developers we can optimize client’s social media applications and interfaces from a technical point of view but our client – or the person or marketing department in charge of the client’s social media content – has to be fully integrated into the process. What eventually sets the company apart from others is the active systematic participation itself; blogging every Tuesday and Friday, tweeting every day, following and commenting interesting web content, showing expertise and commitment. It is our commitment, as social media optimizers, to make sure that our clients are not only informed and educated about their choices but that they also have the tools and set goals to make their social media participation a pleasant task (and yes, a routine) that can lead to successful results.
Our “kit” is a client’s workbook to break social media into smaller, more manageable pieces: it documents motivation, goals, participation activity, and newly created content and links. We meet with our client on a regular basis to go through the progress documented in the workbook, discuss new ideas, and implement any technical changes. In 2 – 3 months of time, we’ll have a good source for tracking the client’s social media participation activity that can be analyzed not only in the context of set marketing goals, but also in the context of the client’s search engine ranking results and client’s site’s traffic. Just like with exercising, some strategies and plans will work better than others. A systematic approach brings clarity to the chosen paths, enforcing goal setting and clarifying direction.
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Please contact Interaria at 214-909-3900 (in Dallas) or 512-300-9286 (in Austin) to discuss your company’s social media optimization needs. A draft SOM plan is available upon request.