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Alexa Indexing Engine Measures Website Popularity

In addition to following your website’s Google Page Rank, and the number of backlinks pointing to your site, another metric to check when following your website’s search engine optimization progress is called Alexa Rank.

Alexa is a website indexing engine that attempts to measure popularity of websites. Alexa gathers its data on websites as does Google by using ‘searchbots’ that crawl the Web reading and storing data from websites. Like Google, Alexa crawls the Internet, retrieving and storing lots of data about websites and the popularity of websites. However, unlike Google, Alexa builds their popularity rank from data sent to them by people who have installed an Alexa Toolbar into their web browser. If you have the Alexa Toolbar installed into your browser, every time you visit a website, data is sent to Alexa, telling Alexa what websites you have visited. In this way, Alexa is able to build a ranking popularity index of which websites are visited most. The highest, most visited/popular site, has an Alexa Rank of 1, which is currently held by Google. For example, Apple Computer’s main website has an Alexa Rank of 41 and Dell Computer has an Alexa Rank of 200. However, most websites have ranks in the hundreds of thousands or millions.

Google does not make public all the factors that go into how high your website will rank on search results pages, but tracking how your site’s Alexa rank changes over time, whether your Alexa Rank goes up or down, can be an early indicator as to how your website’s Google ranking and search engine results maybe be changing and improving.

A copy of the Alexa database is used for the Internet Archive ( http://waybackmachine.org/ ). Google and Alexa also partner on supporting the Open Directory Project ( http://www.dmoz.org/ ).

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Dynamic User Account Systems


Interaria PHP/MySQL Database Driven Content Management

In case your company wants to provide any user exclusive information or create custom user experiences, then user account systems are the way to go. To summarize, we can identify three different needs for user accounts according to the website’s business model:



1) Client account systems for customers to access specific information and files,
2) Customer account systems for online stores, and
3) Member websites that require registration for participation.




Interaria develops on a PHP/MySQL database platform custom data driven user account systems to meet with the requirements of your website’s business model and the outline for ideal user experiences.







1) Client Login / Account Systems
Client accounts are very commonly needed for customers/clients to be able to access unique data and project specific files. In these cases accounts are typically assigned by the website owner (service provider). Examples of the cases for different industry based uses are many:

a) Creative industry (architects, designers, builders, photographers, consultants): sharing design and project files and tracking progress online is often crucial in order to create effective customer relationships.

b) Real estate agents: creating custom lists of properties by the customer’s specific needs creates efficiency and trust.

c) Financial and medical industry: Any monetary or sensitive information should be password protected and highly case sensitive.



Customers benefit from having an access to online accounts where they can view (and comment) project files and documents specifically designed or assigned for them. Interaria creates custom solutions based on individual needs. For instance we can create solutions that let you:

  • post a file and define users (members) who can see it
  • create custom slide shows and special image libraries
  • associate a time stamp to any shared file to specify when it will expire
  • send an automated email to your customer every time you post a new project file
  • delete and re-organize files
  • let your customer leave notes/comments associated to each file
  • let your customers reset their password




A client login and account system is one type of Web application that "talks" with a database and runs on your Web server. Visually the interface and pages can be custom designed to match with your website or unique visual requirements according to each project.







2) Customer Account Systems for Online Stores
Online stores are often designed to give an option to create a customer account. While many online stores don’t make this mandatory the benefits are faster check out times with saved billing and address information. The accounts are also beneficial in storing previous order data and receipts and tracking packages. Typically customers have an option to create an account while checking out. Standard features are also secure password retrieval/reset process, and options to manage communication settings (such as wanting or not wanting to receive promotional emails).







3) Member account systems for specified online participation
Member accounts and user systems are these days everyday life on the Web. Typically any tracked interactivity by a visitor requires some form of quick registration in order to participate to discussions, leave ratings, post comments, and engage with other members. Examples of website features that require and/or benefit from member account systems are many:

  • Posting product reviews and ratings
  • Accessing member exclusive news
  • Leaving comments
  • Participating to interactive games
  • Saving items to Favorite lists
  • Sharing photos and video
  • Scheduling a service or an appointment online




Dallas Web design & development company Interaria develops PHP/MySQL database driven custom Web applications. Setting up a user account system is typically one of the first steps in the process of designing entire database driven website features and user interfaces.







•  More Information about Interaria /
    Request a Website Design & Development Quote


Please call 214-909-3900

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Choose the Driver Seat with a Database Driven CMS

Interaria PHP/MySQL Database Driven Content Management

Take control over the content growth and updates on your website! Interaria specializes in developing Content Management Systems (CMS) that increase the life span and dynamic nature of a website. Our Content Management solutions constitute of custom developed Web applications integrated to your company’s website and fully planned according to your company’s unique content update and growth needs. Our Content Management solutions are custom coded by the Interaria team in PHP/MySQL database programming language.


With a dynamic Content Management solution in place, our clients are not looking at a static website but are able to manage and increase the content on their site without any ties to us or our website and without any requirements for HTML coding skills.







Interaria’s CMS solutions set our clients independently to

  • Add and edit website’s text content
  • Publish, re-organize, delete and re-size website’s image content
  • Manage and expand project portfolios (always a custom solution based on client’s needs)
  • Manage and expand product catalogs (always a custom solution based on client’s needs)
  • Manage and expand team and staff pages
  • Publish, organize and index/categorize (for search results) newsletters, press releases, resource documents
  • Upload photos with titles and text descriptions to a slide show
  • Generate new subpages with new content (that follow a pre-set structural logic; different format options possible)
  • Publish content for public or turn its status ’off-line’

— This is all done through a custom designed, password protected special Admin interface that resides in the client’s website and web server, and all without any requirements for HTML skills or code knowledge.







 When should my company consider a Content Management System (CMS)? 

Content Management System is a database integrated custom Web application that a website owner can access via Admin interface and utilize for updating website’s text and image content without any special coding such as HTML development skills. Even with HTML skilled staff in hand, CMS should be considered for streamlining frequent Web Master work on sections that require frequent updates (such as News, Events, Projects) as it reduces the total work time and decreases chances for coding errors or code typos. Interaria always custom designs and codes CMS so that your site’s future content growth takes place according to the set design and Web architecture structure established during the site’s "Message & Design" phase.







 What are the benefits of having a Content Management System? 
The benefits of utilizing and building up your company’s website content through CMS are:

  • Minimizing visual styling errors during site updates by using already set style options
  • Faster overall update time
  • Streamlined update routine, no chaos
  • Update responsibilities are not tied to IT personnel
  • Empowerment to edit and add content to the site as often and and as much and as little as needed without worrying about update costs
  • Generated content can be tied to database for custom searches on the website
  • Photo upload system may re-size photos for the Web (with no requirement to use Photoshop or some other image edit program)
  • Interaria utilizes PHP/MySQL programming language for custom programming CMS code and systems. PHP is an open source based programming language with no ties to expensive software or server licenses for your company (such as not the case with cold fusion based code for instance). PHP is a very widely accepted and popular code language, and today many large companies (for instance Facebook) has chosen to develop their sites on a PHP platform after experiencing continuous hick-ups with other programming languages that used to be regarded as more commercial.
  • Interaria is a design driven Web media agency. Our CMS solutions are coded for fully custom designed websites according to your company’s brand messaging and identity design needs. Unlike template CMS solutions, Interaria’s CMS solution gives us free hands to design each site the way we want it. Our design and technology team work hand in hand making sure everything in your site is in balance. Our sophisticated technology solutions enable us to code brand focused graphics design content in each website and systemize it for CMS solutions where needed.







•  More Information about Interaria /
    Request a Website Design & Development Quote


Please call 214-909-3900

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