Social Media River Blog

Interaria Social Media Optimization Kit

Social media sites and applications provide a powerful platform to connect and engage with customers / consumers / clients / piers. In the beginning things are new and exciting: new followers are showing up in Twitter; Facebook friends feel very supportive; blog posts are fun to write; new applications and integrations such as Digg, StumbleUpon, SlideShare are exciting to discover; Google Caffeine picks up posted social media content fast.

At some point – most likely – just like with exercising, the first excitement fades: new ideas turn harder to come up with, and other “more important” or “more intellectual” work starts eating time and questioning the overall motivation – perhaps categorizing social media participation as gullible, unimportant or just pure entertainment. The mind has its tricks, it turns around coins, and plays for our immediate comfort.

To counter attack and in order to stay in the path of active social media participation it is important to create a routine, hold yourself accountable and track results. Interaria’s Social Media Optimization Kit is designed to approach social media participation from a practical standpoint, and strengthen the lines for commitment and goal setting.

As web developers we can optimize client’s social media applications and interfaces from a technical point of view but our client – or the person or marketing department in charge of the client’s social media content – has to be fully integrated into the process. What eventually sets the company apart from others is the active systematic participation itself; blogging every Tuesday and Friday, tweeting every day, following and commenting interesting web content, showing expertise and commitment. It is our commitment, as social media optimizers, to make sure that our clients are not only informed and educated about their choices but that they also have the tools and set goals to make their social media participation a pleasant task (and yes, a routine) that can lead to successful results.

Our “kit” is a client’s workbook to break social media into smaller, more manageable pieces: it documents motivation, goals, participation activity, and newly created content and links. We meet with our client on a regular basis to go through the progress documented in the workbook, discuss new ideas, and implement any technical changes. In 2 – 3 months of time, we’ll have a good source for tracking the client’s social media participation activity that can be analyzed not only in the context of set marketing goals, but also in the context of the client’s search engine ranking results and client’s site’s traffic. Just like with exercising, some strategies and plans will work better than others. A systematic approach brings clarity to the chosen paths, enforcing goal setting and clarifying direction.

© 2010. Interaria. All rights reserved.

Please contact Interaria at 214-909-3900 (in Dallas) or 512-300-9286 (in Austin) to discuss your company’s social media optimization needs. A draft SOM plan is available upon request.


Interaria’s Five Premises for Web Development

Interaria naturally endorses public transportation and ecological living. Since buses are yet to have a strong design image, we opted to use this glossy vintage car illustration to demonstrate our cluster of services. A consumer buying a car perhaps originally and initially gets intrigued by its style and design. Despite the first emotional connection and attraction, any sensible consumer wants to find out how the engine functions, what type of special features are included, how fast can the car go, how long will the engine last, how solidly and to what detail was the car manufactured, and so on.

Similar demand and desire for information should apply when signing up to develop a web site. The bottom line: if you are investing on a web site, and intend to use it for several years to come, make sure you are not basing you decision making only to what you see outside. Ask questions and look inside the hood, to make sure you will get a powerful and functional engine and code base that serves your company’s needs and growth goals.

Interaria bases its web site and online media development on five premises to deliver a full package:

1) Aesthetic & Functional Identity & Architecture

+ Cohesive Brand / Web Identity
+ Organized Web architecture based on optimal user experience

2) Data Driven Code Engine

+ Top of the line code base
+ Advanced database functions for customized user experience
+ Robust Content Management Solutions

3) Accessible on the Go

+ Mobile / iPhone versions for online content
+ Mobile optimized content

4) Highly Ranked & Positioned

+ Optimized meta tags, keywords, links and content structure for search engines

5) Optimized Social Media Life

+ Active in Social Media
+ Easy to track, reach & talk to
+ Strong player in creating content to improve positions in many areas

© 2010. Interaria. All rights reserved.


Contact Interaria at 214-909-3900 or fill our contact form.

Follow Interaria on Twitter.


Google Caffeine for More Relevant Search Results

Google has announced its new method to rank and search web content. Google Caffeine is an update to how Google indexes web sites and web pages for search results. In the past Google’s method of indexing web sites by sending their Googlebots out around mapping sites took time. It could take up to two weeks if not longer for new content to be indexed and appear in search results. The new Google indexing system (Google Caffeine) is intended to make the search results show more current information faster, drawn from blogs and Twitter and the rest of the social media ecosystem.

Google Caffeine also attempts to better measure the relevancy of backlinks. In the old system many old web sites with high number of links have been ranking in higher positions than more recently launched sites with current and updated information. In this age of fast media postings 24/7, and users’ needs for relevant sources and information, Google needed to make these adjustments to its search engine and play catch up.

© 2010. Interaria. All rights reserved.