Social Media River Blog

Posts tagged Facebook

Social Login And Registration Systems Enforce User Loyalty

According to a recent study “Consumer Perceptions of Online Registration and Social Login” conducted by Kelsey Goings and Paul Abel for Janrain, 77% of consumers prefer a social login and registration system over a traditional process of creating a member account online.

Although Twitter is now also offering some social login integration options, at the forefront of this trend is Facebook with its Facebook API web application code language. By using Facebook API code libraries web developers can integrate website registration and login systems to correspond with Facebook App permissions to access users Facebook password and profile details during their registration process. This password and profile information can then be used on the website independent of Facebook.

Our web development team at Interaria sees the following benefits with Facebook integrated social login and registration systems:

  1. A User Loyalty: A social login system increases use loyalty with its conveninece factor: a user may rely to the same password across different sites that require My Account.
  2. Registration Process is Faster: A user who registers through a Facebook integrated form doesn’t need to type in his/her name, birth date, location, and other data that has already been collected by Facebook.
  3. No Compromises on the Collected Member Information: Using Facebook API doesn’t mean that the registrar information needs to be limited only to the member information variables that Facebook collects. A user registration form can be coded with additional questions and options that are designed according to the site’s business model. In other words, choosing to offer a social registration system doesn’t mean that the site owner needs to make compromises on the collected user information.
  4. Activity Updates: Actions taken in the member site can be posted directly to a member’s Facebook wall. Let’s say a user makes a donation for a good cause. A user may be given an option to have this information automatically streamed to his/her Facebook wall.
  5. Modern Genre: Social Login and Registration System sets a website on a modern path by sending a message of a company that respects its users’ time and understands the latest wave of the social media integrated Internet.

Interaria has just completed an extensive social media login and registration web application system coded with custom PHP and Javascript and utilizing Facebook’s Software Developer Kits (SDK). The result is a website that communicates with Facebook through its API so that we can simultaneously register people at the website and with the site’s corresponding Facebook App. Please call us at 214-909-3900 or use our online form to schedule a demonstration.

Google vs. Facebook: Who Is Bigger May Be a Matter of Definition

Google Vs. Facebook from Column Five on Vimeo.

Comparing social media giants with infographics is a growing trend. This video showcases the early steps of Google+. When comparing Google with Facebook, the video sometimes compares Google as a company to Facebook, and sometimes Google+ social media site to Facebook. While this can be confusing it is also a reality of competition over definitions: Google tries to build dominance with integrating and networking its Google family products and services to the Google+ experience. The difference between Google as a company with various products/services and Google+ as a networking site is not completely solid but up to an interpretation. Google may win the award for a biggest company while Facebook still holds an exclusive lead in the social networking numbers.

Facebook Introduces Timeline Formatted Profiles

Facebook has just introduced its new addition to the Facebook experience: Profile timelines. All Facebook users’ profiles will be converted to the timeline format after an “undiclosed grace period”. The emphasis is on the visual impact and to create deeper layered user profiles.